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What is PPC Advertising?
Ahhh one of our favourite questions! PPC stands for Pay-Per-Click, it is a digital advertising strategy where advertisers pay a fee each time one of their ads is clicked. It is a way of gaining clicks to your website rather than earning them organically. How does PPC advertising work? In the world of PPC advertising, it all starts with keywords. Advertisers bid on search terms that are relevant to their target audience. When someone types one of those terms into Google, an a
James Meadows
11 hours ago5 min read
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