7 ways to improve SEO for your website
Updated: Sep 22
We’ve all been there. Wondering how to bring more customers to our website and how to even be visible to them in the first place. Maybe you’ve even stayed up late searching for how can I improve SEO on my website and ended up feeling even more confused than when you started. We’re not about adding to that confusion. We’ll share with you some strategies you can use to help improve your website’s SEO to ramp up your visibility in SERPs and AI overviews.
In this post we’ll share:
How do I boost SEO for my website?
There’s no denying SEO is important for every business but the real sticking point is how you can create a strategy and do all the things that'll make a real difference. From fresh optimised content to getting the technical basics right, here’s our top 7 ways to improve website SEO:
1. Create trustworthy, engaging content
Content, content, content. One of the most important parts of an SEO strategy is building a website that is full of helpful, trustworthy, search-optimised and well designed content. You don’t want to be creating any old content though, it needs to add value for your potential customers and be relevant to them.
Instead you want to bring together keywords and prompts, customer queries, target audience personas, data and insights, internal links, videos, infographics, images, expert opinions etc.
All while following Google’s E-E-A-T guidelines of experience, expertise, authoritativeness, and trustworthiness. Whether it’s a blog post or main service page you should be demonstrating your unique life experience, knowledge and skills which is supported by a safe website that’s recognised as a high quality source.
Simple, right? SEO powered copywriting services are a great way to make sure you’re producing content that readers and search engines love.
2. Regularly update your content
It’s not always about creating new content from scratch but optimising what you have. You can repurpose content you’ve used for socials, emails, newsletters or webinars and add this edited content to your blog posts or landing pages. Got two similar pages? Can you merge these to create an even better experience for you readers?
Search and AI engines are scanning the web for fresh content. And no you can’t just change the date, instead add new stats, data, insights, quotes and sections. Think about the next few questions your readers are likely to ask and create content that answers these.
SEO specialist’s top tip:
“Google Search Console is an SEO specialist’s best friend for a reason. It has so much insight into what’s already working. What queries are bringing people to your site, are they clicking through and what keyword positions have pages got as well. What pages with a few tweaks can you boost from page 4 to page 1 for some impactful quick wins." Rosie Hurr, SEO and Content Manger
3. Follow an on-page checklist
There’s a few important things that often get forgotten. Want people to click through to your website when they have landed on a search results page? Write enticing meta descriptions. Adding images into blog posts, then don’t forget the alt text.
Other website staples you can’t overlook include:
Page titles
Meta descriptions
Headings including a H1
Making sure your headings follow structural hierarchy e.g H1, H2, H3, H4 etc.
Adding frequently asked questions
Ensuring internal links
Embedding videos
Including original images, infographics with alt text
The basics are crucial whether you’re improving SEO for your ecommerce site, education focused business or healthcare brand. It doesn’t matter what sector you work in, a well optimised website can be the difference between sales, sign ups and patients.
4. Get the technical foundations right
To improve website SEO you need to have a solid technical base. This is the core infrastructure of your website that allows search and AI engines to find, crawl, render, index and cite your website. It’s not just about search engines and chat bots, but also how well your website works on mobile, whether it's secure and has optimised URLs too.
One important puzzle piece for AI bots is schema markup, it helps give the bots clues about what your pages are about and helps you show in rich snippets. The techy stuff can be complicated which is where an SEO specialist and web developer can come in handy. The technical aspects of your website affects how users experience your website, how well it ranks in search results and whether you’re in AI overviews too.
5. Improve user experience
There’s little point having tons of great content if your website is so slow to load that people get fed up and leave. Or once they’re on your website it’s practically unusable, hard to read and find what they needed in the first place. Page speed affects how your website performs in search and AI results too, a slow site won’t be easy to find.
Think about how your customer interacts with your site and ask yourself:
Does the menu make it easy for a user to find what they need?
Do you have internal links and call-to-action buttons to help them navigate to more information?
Is your colour scheme accessible and do your images have alt text?
How fast does your site load? Are there any slow-loading pages?
Is written content displayed well? Do you use bullet points and headings to split up the text?
Ask your friends to take a look at your site, even better ask a digital marketing agency to. Find out what pain points they have, use tools to check load times and put yourself in your customers shoes. Then strategise what changes you’ll make and how.
Watch our Creative Director, Dani explain how site speed affects SEO:
6. Gain backlinks to boost your site's power
It’s not just about what’s happening on your website, investing in links and mentions from other websites all helps boost your SEO too. Gaining a link from another high-quality website back to yours, gives you a burst of their SEO juice, boosting your domain authority. You’re telling search and answer engines like Google and Gemini that you’re also a website that should be trusted and cited.
Creating a strong brand presence across digital publications whether that’s local, national or really niche outlets, helps to tell search engines and AI bots who you are and what your brand does. Building trust is super important and making sure you have a presence across the web (think YouTube, Reddit, social media and review sites) all helps in the world of AEO and SEO.
7. Work with an SEO agency to improve your website SEO
Of course, we’re recommending partnering with an agency that specialises in SEO strategy, copywriting and showing up in AI search. Whether you’re a one-person marketing department or have a team of marketers, working with an agency is always beneficial. It can save you valuable time!
As SEO specialists dedicate their time to really hone their skills and knowledge. In other words they live and breathe SEO. Plus, agency teams have access to the latest market tools, news and updates that they feed back to you and your team.
Want to join forces?
Now we’ve listed our top 7 ways to improve SEO, we realise there’s actually a lot more to it than just a handful of things. It can feel overwhelming, where do you start and how do you know what to prioritise?
Why not reach out to our team? We can take a look at your current website, let you know what’s working and what’s not. Then strategise what fixes we can implement to supercharge your website and business.
Written by:
Rosie Hurr, SEO and Content Manager
Approved by:
Scarlett Hanlon, Digital Marketing Executive
Published:
21st September 2026
