Digital marketing for B2B companies

B2B (Business-to-Business) marketing promotes services or products from one company to another company. It’s businesses driving awareness about their products or services  to other businesses, very much like we’re doing right now to you.

B2B marketing mainly focuses on clients who need to make rational decisions that are driven by ROI. These aren’t impulsive buyers, but avid researchers. The decision making process is more considered, it takes time to build trust and then get sign off from multiple stakeholders. So, B2B marketing focuses on content marketing and social media to generate and educate leads. Showing that you’re the credible authority and that your product or service is exactly what they need.

Content marketing is a crucial strategic approach for B2B. Business focused leads need nurturing to turn them into long-term relationships. That means more time to build trust and present you as the authority in your field. Through consistent, relevant and valuable content you can attract and retain  clients. Blogs, videos and social posts help you to build trust while showing your business is the solution they’ve been looking for.

Strategies and marketing channels used for B2C marketing can differ to B2B marketing due to different target audiences, and each business needs its own bespoke digital marketing plan. Digital marketing uses channels like LinkedIn, Google Advertising, email and SEO focused content to engage your audience. We’re all about telling the story of your business and educating customers about why you should be their first choice.

Multiple online touch points put you at the front of your target audience's mind when they’re researching. Making sure you’re memorable, credible and relevant generates increased leads and meaningful relationships.

Firstly knowing your business needs and goals helps massively. You’ll want to choose a B2B marketing agency that aligns with these and also understands your industry. Ok, so maybe they won't know all the ins and outs, but they’ll work hard to develop this insight and they’ll know exactly how to get you in front of customers and how to hit your goals.

We like to think of ourselves as the problem solvers. We’ve got comprehensive strategies to amplify your business. We’re the analytical engine supporting your team. We’ve got decades of combined experience, the skills and resources to scale your B2B company. Have a look at our case studies to find out how we’ve helped other businesses, just like yours.

Working with a B2B marketing agency gives you access to specialised expertise, data-driven strategies and advanced tools. We’re got a track record of helping businesses with successful marketing campaigns. While bringing fresh take on things, we accelerate results and outpace the competition. Ultimately our team saves you time so you can focus on your core business.

Chat to us today to find out how we can help.

At our B2B advertising agency, we offer a whole suite of services tailored to B2B companies whether you’re selling a service or product. From PPC to get you in front of potential clients, to SEO content that educates and helps them along the decision making process to web design that proves you’re the right option for their business. When used together, these B2B digital marketing channels create a unified approach so you can speak directly with your customers before they’ve even thought about interacting with you.

We’re the agency that drives leads and results with B2B digital marketing strategies and services.

At ADA Digital we like to make digital marketing simple. Which is why we have B2B marketing packages that are bespoke and tailored to your needs. Chat to us, we’ll explore what services will work for you and how we can best work together.