What we do
With 38% of users abandoning websites with poor design, you can’t afford to make a weak first impression. A well designed website is the first step to success.
We create responsive websites tailored to your brand. We turn every page into a high performing asset built for search visibility and conversion. Our web design services help you stand out and turn visitors into customers. With decades of experience and award-winning work for all kinds of businesses, our web design agency is ready to help your online success take off.
Our web design services
Discovery & research
What's included
We work closely with you to scout out the competition and gather the data needed to craft a performance driven website that stands out from the crowd and converts.
Competitor analysis
Keyword & content research
SEO-focused sitemap & page structure
Identify chosen CMS
Identify full requirement scope
Confirm brand guidelines & tone of voice (if you have these)
Define calls to action & conversation tracking needs
Branding
What's included
Bring your brand to life and stand out from the rest. Our branding services help you get your business to where you want it to be.
Discovery & inspiration
Brand strategy & positioning
Visual identity development
Brand assets & applications
Brand guidelines & collateral
Content & structure
What's included
It’s not enough to have a beautiful design if your site doesn’t have the right info. Great web design is all about displaying content in the best way possible.
Create SEO-led content templates
Optimise for target keywords & user intent
Prepare for conversion-focused CTAs (product pages, contact forms, downloads)
Content review, optimisation & approval cycles
Design
What's included
This is where the fun begins and we start to bring your vision to life!
Wireframes to map page structure & UX
High-fidelity design concepts for key pages, for example:
Homepage
Service page
Product page
Case study
About page
Mobile-first and accessibility-led
2 x rounds of review & feedback
Development
What's included
We roll up our sleeves and build fast, reliable, conversion ready websites that are optimised for both users and search engines.
Premium theme consultation and selection
Core Web Vitals and page speed targets (90+ desktop / 75+ mobile)
Fully responsive, SEO-optimised code
Multiple rounds of QA and device testing before launch
Commented code and full ownership transferred to client
Carry out accessibility checks on colours & fonts
SEO & analytics
What's included
We guard your rankings while ensuring your site is optimised, visible in search, and backed by reliable tracking that drives smarter decisions - so growth sticks around for the long haul.
For website migrations we create SEO migration plans to preserve domain authority
On-page optimisation: metadata, markup, image SEO
Google Analytics 4 & Google Search Console integration
Conversion tracking setup across key events
Site map indexing
Monthly performance tracking reports (optional)
Launch
What's included
The final step! We handle every detail from carrying out thorough QA to CMS training, we ensure a smooth, secure launch so everything performs flawlessly from day one.
Final QA & testing
Sitemap submission and page indexing
Launch monitoring
Training for your team on how to use the CMS (optional)
30-90 day post-launch support window
Optional ongoing performance review
What's included
What to expect when working together
The brief.
Tell us your heart’s desire, and we’ll create a tailored web design plan to help bring it to life.
Research.
We check out your competitors, see who’s doing what you do, and make sure you do it better. We look at keywords, your brand, and your tone of voice, who you are, and what you want to say. Then, we create a site that represents your brand perfectly.
Design & content.
We map out your pages and templates, nail your brand look, design everything to feel great on every device. We also optimise and create SEO-focused content to attract and engage your customers.
Development, SEO & tracking.
We protect your domain authority if you’re migrating an existing site, complete a robust SEO checklist and index your sitemap. We make sure every win is counted by setting up conversion tracking. (Can’t get enough of us? We offer monthly SEO support with expert insights too).
Launch.
We run the final checks, and publish your new dream site. We can train your team how to use the CMS and support you through the first 30-90 days of your new website.
Support.
Not tired of us yet? You’re in luck, we offer ongoing site performance reviews to keep your site on its A-game.
UK Immigration Pathways
UK Immigration Pathways is a specialist immigration consultancy founded by Oliver, built to support individuals and families navigating the UK immigration system. Grounded in integrity, professionalism, and genuine care, the business exists to make a complex, often impersonal process feel simpler, clearer, and more human.
Short descriptor
Your website design questions, answered
Our web design packages can vary depending on what you need. Every brand we work with is different which is why each investment is bespoke. We tailor our web design services to you and your requirements. Talk to us and map out your next move.
How much does web design cost?
The timeframe of website design depends on the size of the project and what the website needs to do. A simple lead generation site has a different timescale to a full e-commerce build. Factors like custom filtering, integrations, and third party data can add extra layers to the timeline.
All of our website design projects start with in-depth requirement scoping. Once you’ve completed our discovery questionnaire and we’ve had a discovery session to dig into the details, we can give you a clear, realistic timeframe.
Ready for a website upgrade? Get in touch and we’ll get things moving.
How long does it take to design a website?
It roughly takes our agency 12 weeks to design and build a website (this includes everything from branding and copywriting to design and development). But the exact timeline all depends on the size of the site you need and your project requirements.
Chat to us to get your project started.
How long does it take to build a website?
Web design is the process of planning and creating the visual layout, structure, and overall experience of a website. It focuses on how a site:
Looks
Works
Interacts
Good web design blends visuals (colors, typography, imagery) with usability (navigation, responsiveness, accessibility) to ensure the site is both nice to look at and easy to use on any device.
That is where we come in, we don’t like to blow our own trumpet but we are pretty great at creating websites that tick every box: visually compelling, fully responsive, and optimised for performance and user experience.
Ready to get started? Get in touch about our website design services.
What is website design?
Yes, we sure do. As a web design agency, we offer branding services because a great brand goes hand in hand with a great website. If you’re a new business looking for creative branding or if you need a brand refresh we can help.
Do you provide branding services?
Responsive website design refers to a website that automatically adapts to fit the device, screen size and platform the visitor is using to view your website. This means that every visitor to your site has the best user experience possible, helping drive conversion rate and revenue.
What is a responsive website?
Mobile-first design prioritises crafting the user experience for small, mobile screens first, then building up to larger layouts. Traditional responsive design starts with a full desktop experience and adapts it down for smaller devices. This downscaling can introduce complexity which can cause mobile performance to suffer. Sometimes these issues are enough to cause frustration, meaning users leave your site.
Phones go hand in hand with daily browsing, starting with a strong mobile experience can support smoother interactions, better engagement, and stronger conversions. Mobile first design allows you to meet your users where they are ready to engage - from the midnight scroll to the lunchtime swipe.
Don’t worry, at ADA Digital we always design with your end user in mind. Many of our B2B clients see higher volumes of traffic on desktop, so we make that a priority when designing a site.
What is the difference between mobile first design and responsive design?
A content management system is a software used to manage your website's content. There’s lots of different CMS platforms available, from Shopify to Wordpress and Wix studio to Coremedia and Magenta, we’ll advise the best CMS for your business. Our experienced (and fantastic) web designers have earned decades of experience and work across a range of CMS platforms.
All the information about your website is stored in a CMS, from copy and creative to product management and booking systems. You’ll have access to the CMS to be able to update content or make changes to the front or backend of your website.
What is a Content Management System (CMS)?
When selecting a web hosting service, start by assessing the specific needs of your website. Consider key factors such as uptime reliability, security features, scalability options, and the level of technical support offered.
We provide a fully managed solution for our clients. When you continue working with us, we can also host your website using our dedicated hosting service, ensuring optimal performance, security, and ongoing support.
