What we do
We make social media advertising simple. Moving past the vanity metrics and delivering results that count. Think: brand awareness, traffic, sales, leads, engagement and increased ROAS (return on ad spend).
We’re obsessed with social media ads (borderline fanatical). We create thumb stopping creatives and precision targeted campaigns that hit the mark at every stage of your customer’s journey, from first scroll to final conversion.
Our social media advertising services aren’t shots in the dark, they’re intentional, tailored, and built to meet people exactly where they are. We don’t throw generic messages at the masses hoping something sticks. Everyone’s different, and the ads they see should be too.
Think of our ads as personalised billboards that follow your audience wherever they go, popping up right when they’re ready to engage.
By blending our expertise with powerful social advertising targeting tools, we deliver results you actually care about - fast.
Our paid social media advertising services
Account audit
What's included
We run a full funnel audit designed to uncover what’s working, what’s wasting spend, and where the biggest growth opportunities lie for your social media ads.
Account and campaign structure review
Performance analysis
Targeting and audience segmentation
Ad creative and copy evaluation
Tracking and measurement check (pixel, conversion events, conversions API)
Budget and bidding assessment
ROI and efficiency review
Social media strategy
What's included
We’ll share with you actionable recommendations for supercharged social media advertising strategy.
Campaign strategy & planning
Bespoke research
Defining goals & budgets
Audience targeting & segmentation
Content calendar, asset & content creation
Funnel targeted creatives
Account management
What's included
We actively manage your campaigns to keep spend efficient, performance strong, and results always on track.
Creative & copy A/B testing
Trend monitoring
Budget management
Performance monitoring & reporting
Meta ads
What's included
We always take a full funnel approach to meta advertising, designing campaigns that get smarter every day, delivering up eye-catching ads in all the formats that people love to click, tap, and swipe.
Meta Business Manager & pixel tracking set up
Campaign & ad strategy set up
Creative development and ad creation
Audience targeting & segmentation
Ongoing optimisation
Performance monitoring and reporting
Linkedin ads
What's included
LinkedIn Ads put your message in front of relevant professionals, with precise targeting based on job title, industry, skills, company size, and seniority. Perfect for B2B impact! We strategically build campaigns that put your brand in front of decision makers.
LinkedIn Campaign Manager & insight tag set up
Campaign strategy and setup
Creative development and ad creation
Audience targeting & segmentation
Ongoing optimisation
Performance monitoring and reporting
Analytics & reporting
What's included
You’ll always be in the loop about what’s going on behind the scenes with paid social media dashboards and reports.
Monthly dashboards
Quarterly reporting packs
Goals and actions for the upcoming quarter
What's included
What's included
What to expect when working together
The brief.
Tell us about your goals. We’ll start by getting to know your business, your audience, and what success looks like to you. This helps us shape a strategy that’s tailored, targeted, and ready to deliver results.
Audit & research.
Our expert social media advertising strategists will review your account (if you have one) and identify key optimisation opportunities. We’ll pinpoint where your budget is working hardest (and where it’s coasting), spotlight top and underperforming campaigns, and analyse competitors to see how to outsmart them.
Don’t have an existing account? We’ll start with competitor analysis, a strong foundation for future success.
Account set up.
We set up or refine your paid social account based on audit insights, installing tracking pixels, configuring conversion events, and connecting key data sources like your website or CRM. We build custom and retargeting audiences, craft brand aligned ad copy and creative, and optimise budgets, placements, and targeting to maximise ROI and ensure accurate conversion tracking.
Creative & campaign set up.
To keep everything on track, we’ll provide a quarterly and monthly social media marketing calendar that outlines the overall strategy and key campaign milestones. This allows you to review and approve content in advance, ensuring smooth delivery with no delays.
Reporting & optimisation.
We don’t hit publish and hope for the best. We believe in constant, data backed improvement for your social media ads. Through tailored reporting, we monitor your KPIs to fine tune performance, helping your ads find the right audience and driving the best ROAS.
We’ll always keep you in the loop with monthly reports so you always know exactly what’s happening behind the scenes.
The Spraying Company
Our teams delivered split-target PPC campaigns, SEO optimisations and blog content for The Spraying Company, generating an impressive +519% increase in high quality, relevant leads YoY to support business growth.
Key stats:
Clicks up +91% YoY
Impressions up +440% YoY
CTR via search up +10% YoY at 11.28%
Short descriptor
Your social media questions, answered
Paid social advertising is a marketing strategy that involves paying social media platforms to display ads to a specific targeted audience.
This can help your business bypass the volatile organic algorithms and guarantee visibility, so you can reach relevant users based on criteria like demographics, interests and online behaviour.
Paid social media ads can be used to drive a variety of marketing benefits including increased brand awareness, increasing web traffic and generating leads and conversions. There are multiple ad formats that can be used based on your goals.
With expert management your paid social ads can be a precise and effective tool to meet your target audience exactly where they are ready to engage - right when they need you.
What is paid social advertising?
Paid social media advertising is when you invest budget to get your content in front of a wider and more relevant audience. It’s precise, data driven, and built for results. You’re paying to ensure the right people see what you have to offer - fast.
Organic social, on the other hand, is the slow and steady approach. It’s free, but your reach is mostly limited to your existing followers (and whoever the algorithm happens to favour that day). It’s great for nurturing relationships, building a community and showcasing your brand personality, but it won’t move as fast as paid campaigns.
What is the difference between paid social and organic social advertising?
There is no single best platform for social media marketing, it all comes down to your business goals and where your audience spends their time. For B2B companies, LinkedIn is usually a smart choice. It lets you laser target people by industry, company size, or even job title, perfect if you want to get in front of decision makers instead of doomscrollers. However, not every business belongs on LinkedIn (no one’s logging on to LinkedIn for lifestyle inspo or retail therapy).
Meta advertising is a great all rounder. With over 3.5 billion daily users, it’s hard to beat for reach and versatility. Its clever targeting tools make it easy to catch relevant audiences mid scroll - right between the holiday pics and cat videos.
What are the best platforms for paid social advertising?
No, you don’t need to be posting organically to run successful social media ads. Paid social campaigns can stand on their own and drive strong results. That said, staying active on your organic channels is like having good lighting in a photo, it just makes everything look better.
Organic content builds trust and acts as social proof, showing your audience that you’re a real, credible brand with something valuable to offer. When someone clicks through from an ad and sees an active, engaging profile, it reinforces their confidence in your business.
While it’s not a dealbreaker, a healthy mix of paid and organic activity can go a long way in strengthening your overall social strategy.
Do I need to be active on organic social media?
Paid social advertising strategists are geniuses (forgive our biases), but they work with your unique business data and goals to create precise audience targeting. They make sure your ads are being shown on the right platforms and that creatives and messaging are continuously optimised based on data.
What is a paid social advertising strategist?
The cost of social media advertising varies depending on factors like your ad spend and campaign goals. We offer flexible packages to suit your needs, from a one off audit to full ongoing account management.