Healthcare digital marketing agency

Healthcare marketing is the strategic promotion of healthcare services, products, and information to engage patients, build trust, and educate the public. It focuses on patient well being while adhering to strict ethical standards and regulatory requirements. Through targeted communication and awareness efforts, healthcare marketing helps businesses connect with people, improve access to care, and strengthen their brand presence.

Healthcare SEO is a long term marketing strategy that typically takes a few months to gain momentum, but it’s one of the most effective ways to build trust, increase visibility, and establish lasting authority online. Healthcare PPC and Social advertising can generate leads and conversions much more quickly. By combining both approaches, you benefit from immediate results while laying the foundation for sustainable, long term growth for your healthcare business. Get in touch with our friendly team to talk things through.

Healthcare marketing differs from other industries mainly because it’s more highly regulated and ethically sensitive. We follow guidelines to ensure all information is accurate, evidence based, and not misleading. Unlike typical consumer marketing, the focus of healthcare marketing is less on selling and more on educating patients, building trust, and communicating responsibly, due to the personal and sensitive nature of healthcare decisions.

Google has policies to adhere to regarding healthcare related advertising online. For example, some health content cannot be advertised at all. However, positively, most healthcare content can be promoted under certain conditions:

• Certification Requirements: Advertisers must be certified by Google to run healthcare related ads. Demonstrating the client is an approved professional within the industry. We can support you through this process, if certification isn’t already in place.

• Location Restrictions: Ads can only target locations where Google allows the promotion of that specific healthcare content. For example it’s fine to promote fertility services in the UK but not in China or Audi Arabia. We’re here to support and we’ll share any local regulations for the areas you plan to target.

• Limited Eligibility: Even if certified and targeting allowed locations, your ad campaign may receive an “Eligible (limited)” status. This means the ad can run only in approved locations and under Google’s policy guidelines.

For examples of healthcare content that is allowed under these restrictions, check out Google's Healthcare and medicines ad policies.

We’ll  work with you to create the best strategy within Google’s healthcare advertising policy. As a Certified Google Partner agency, we have the expertise to execute high performing campaigns while staying fully compliant with Google’s policies. We know how to navigate the certification requirements, location restrictions, and other relevant guidelines to ensure your ads reach the right audience effectively.

You can use prescription drug names in Google Ads, but doing so is subject to Google’s Healthcare and Medicines Advertising policies. Advertisers must obtain the appropriate Google certification (which we can help with), comply with country specific regulations, and ensure their ads promote only approved products or services. In many regions, ads for prescription drugs are limited to healthcare professionals or informational content, and direct to consumer promotion may be restricted or prohibited.