What we do
ChatGPT has over 1.2 billion weekly active users, and that number is growing. With more and more potential customers turning to AI for answers, you’ve got to make your brand part of the conversation. Or you’re going to get left behind.
We make sure your business enters the chat. Our combined multi-channel approach works to boost your business’s visibility across AI search (ChatGPT, Gemini, Claude, Perplexity and AI overviews). We drive your brand’s narrative, whether your potential customers are in a conversation with ChatGPT or turning to Google for a fast AI overview. People are finding information in new ways and our search strategies help brands just like you get found across AI and traditional search.
These days it’s not just about your website, we’re in our multi-platform search era. AI engines and LLMs (large language models) are also scraping reviews, socials, forums, news outlets and more to find out who you really are. To win, you need to optimise for direct questions, structured answers, user intent, authority signals and the list goes on.... We influence AI’s perception of your brand, so they know you’re a business they can trust, cite and rely on.
Our AI search services
AEO audits & research
What's included
It all starts here. We go behind the scenes to see how you’re already performing across AI search and what your customers are actually using as prompts. We take a peek at competitors too, so you can keep up with the Jones’.
AI site health & error analysis
On-page and off-page technical analysis
AI indexability checks
Query & prompt research
AI trends research & insight
Content E-E-A-T report
Competitor analysis
Technical AEO
What's included
Most AEO wins come from crawlability and website structure, which is why we make sure your website is set up for AI. So LLMs and AI bots can easily crawl, render, understand and cite your content.
AI site audits & technical health monitoring
Crawlability, rendering & indexing optimisation
Website speed improvement
Redirects & broken link management
Site architecture optimisation
Core web vitals improvement
FAQ schema and structured data
AI worthy content
What's included
Crafting content LLMs and customers love is what we do. Our mission is fresh, high-quality, reliable information that shines a spotlight on your business while meeting the needs of your customers. It’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) but supercharged.
Keyword, prompt & query research
Search & content strategy
Content gap analysis & topical authority clusters
On-page optimisation
“Answer-first” content formatting
SEO & AEO copywriting
Blog content strategy & creation
Evergreen & long-form content creation
Product & category page GEO (for ecommerce)
Optimising for featured snippets & AI summaries
Brand narrative, authority & link building
What's included
More ways to search mean more opportunities to connect with people. We boost topical authority to make you a trusted source, crafting your brand narrative for LLMs and customers.
Link building & management
Backlink audit & toxic link clean up
Guest posting & outreach campaigns
Broken link reclamation
Brand mention monitoring
Digital PR (PR strategy, story creation and placement)
Brand mentions & outreach
Google Business Profile optimisation
Local landing pages & GEO-targeted service pages
AEO analytics & reporting
What's included
Getting into the nitty gritty of how you’re doing in the world of AI search. We’re tracking how, when and where LLMs are referencing you. All of your wins, and our recommendations to get your brand noticed.
AI visibility & traffic tracking
AI site health score & actions
Mention, citations & cited pages tracking
Prompt & query performance monitoring
Top performing topics breakdown
Share of voice & sentiment tracking against competitors
Brand narrative & audiences
Competitor benchmarking & analysis
AEO influenced recommendations and action plans
Monthly reporting dashboard
What's included
What's included
What's included
What to expect when working together
Prompt research & tracking.
We delve into those long-tail prompts your potential customers are asking LLMs when searching for recommendations. We keep tabs and optimise to make sure you’re shown above your competitors.
AI search content approach.
Content that AI engines and readers will love. Page template updates, query driven content, E-E-A-T principles and content frameworks. You name it, we’ve got it.
Technical GEO foundations.
We make sure AI bots can crawl your site. It’s all in the techy details. We focus on AI site health improvements every month to enhance your authority signals.
Your brand perception & narrative.
Your brand’s voice is consistent and recognisable to customers and LLMs. We combine digital PR, link building, YouTube guidance, social media strategy and local SEO frameworks to drive a positive brand narrative.
AI search performance.
Our leading industry tools mean we can find out exactly what’s driving AI traffic to your site, what prompts you’re showing for and how LLMs are talking about your brand.
Data driven AEO strategy.
It doesn’t stop there. Our AEO strategy, hands-on support and AI search insights drive businesses forward.
Your AEO, GEO and AI SEO questions, answered
Think of Generative Engine Optimisation (GEO) as the evolution of SEO (Search Engine Optimisation) in the age of AI. AI is becoming an increasingly natural part of our everyday lives. It's changing how we search, discover and make decisions. It brings together the fundamentals of SEO strategy and an understanding of how AI search tools find, interpret and reference information. GEO is about making sure that your business is still being found on every platform people are searching.
GEO is still relatively new and it’s evolving fast, it’s developing alongside the AI technology that’s reshaping our digital world. At its core, it’s about helping your brand become a trusted source that AI tools recognise, draw on and recommend when people ask the questions that matter to your business.
Although AI search is moving fast, we're keeping pace. We’re always attending industry events like brightonSEO and investing in the latest training. At ADA Digital we're seriously passionate about search and we’re constantly building our knowledge and sharpening our strategies. We bring the latest insights and expertise to give your search strategy extra firepower, helping you stay visible, relevant and one step ahead of the competition.
What is Generative Engine Optimisation?
AEO is all about the structure and optimisation of your online content. It’s got to be set up right whether that’s in FAQs, quick facts, how-to steps or definitions (everything we make sure to add into page templates).
The trick is to make it easy for AI engines to find, understand and cite your brand when people are searching for answers. Think of Google’s AI Overviews, chatbot conversations, featured snippets and "People Also Ask" boxes filled with your content because it’s helpful, easy to read, authoritative and trustworthy.
So, what is Answer Engine Optimisation?
Answer Engine Optimisation (AEO) and GEO (Generative Engine Optimisation) go hand in hand. The main difference is that AEO’s target audience is Google snippets, voice search and AI Overviews whereas GEO is targeting ChatGPT, Claude, Perplexity and Gemini (to name a few). With AEO you want to win the direct snippet and appear in the AI overview, whereas for GEO your brand needs to be cited or recommended inside an AI-generated chat.
Ok, but what’s the difference between GEO and AEO?
AI search engines combine powerful language models called LLMs with smart search technology to understand what people are asking, find relevant information from across the web and pull it together into clear, direct, answers designed to be genuinely useful. Rather than simply giving you a list of links to explore. Depending on the tool and the query, it may also cite sources, recommend brands or link to relevant websites
How does AI search work?
To put it simply AEO is SEO, but levelled up for AI search. The foundations of SEO are still the same but AEO focuses on making your brand the answer for tools like ChatGPT, Google’s AI Overviews, Perplexity and whatever other AI chat bot that comes out of nowhere!
What’s stayed the same:
Useful, authoritative content, still matters.
Link building and earning mentions, still matters.
A technically healthy website, you guessed it, still matters.
What’s changed
Keywords to query fan out - Traditional SEO built content around keywords, including long tail ones. But, AI tools take one question and expand it into many related sub questions, based on what someone is likely to ask next. AEO means covering your whole topic so LLMs have a clear answer to cite at every step.
Website to whole presence - SEO has typically been largely website focused. AEO spans your website, social channels and anywhere else your audience finds you. Consistent messaging across channels and active engagement with your audience are now essential, so AI can build a clear picture about who you are, who you serve and why it should recommend you.
In short, SEO helps you rank in search engine results pages, AEO helps you become the answer.
How does AEO work vs. traditional SEO?
SEO gets you ranked in Google’s results. GEO gets you recommended and cited by AI tools like ChatGPT, Claude and Perplexity.
The goal of SEO is to rank in organic search, ideally on the first page of Google, for searches related to your business. GEO is about becoming the source AI trusts. The new goal is to be a trustworthy source that AI recommends and cites.
AI visibility works in two ways:
Recommendations: This happens when people are ready to buy or compare their options. Imagine someone asks an AI tool, “what's the best automotive parts supplier?” With GEO, your business is the one it names. And yes, we can get that specific. If your content shows real expertise in your sector, GEO helps put you in front of in market customers who are a perfect fit.
Citations: This usually happens when people are just curious. When someone asks a broader, informational question around the sector, GEO helps you get cited as the source. That builds your credibility and shapes how people see your brand.
Good news… GEO and SEO feed each other. Both rely on useful, authoritative content and a healthy website. Together, they help you show up in more places, wherever your audience is searching. Talk about supercharging your strategy!
Want to be the answer everywhere people are searching? Chat to us.
What’s the difference between SEO and GEO?
AI digital marketing service packages can vary, depending on the level of support you’re after. We have options whether your business wants to accelerate organic growth, build your visibility or if your business is ready for aggressive search market share expansion.
Talk to us, our team will guide you through our AEO packages.
How much does working with AI digital marketing cost?
From the get-go our AEO service helps your brand’s visibility across AI tools including ChatGPT, Gemini, Claude, Perplexity, Google AI overviews and Google AI Mode. Each LLM and AI engine works differently, so we tailor our recommendations for them, your business and your customers. Whether it’s a content strategy focused on prompts, social media alignment planning, digital PR that drives brand mentions - or all three. We’ve got insights, industry-leading tools to get your brand in front of your customers, wherever they’re searching.