What we do
We make PPC (pay-per-click ads) simple. As a PPC agency, we’re backed by over 25 years of combined Google Partner Certified experience, so we can get your business in front of the right people, at the right time, fast.
We’re passionate about PPC, some say obsessed, we prefer “dedicated.” We offer one-to-one bespoke PPC (Pay-Per-Click) account build, campaign setup, ads management, bidding strategy optimisation and search advertising consultancy. Our bespoke services span ad platforms, including Google and Microsoft Bing.
As a Google Partner, we cut through the noise and keep things transparent. You get more leads, increased sales, stronger ROAS and more time back, so you can focus on growing your business.
Our PPC services
Account audit & strategy
What's included
We dive deep into your Google ads account (if you already have one) to uncover opportunities, fix what’s holding you back, and build a data backed strategy that drives results.
To make a very long list short, our account audit and strategy includes:
Objectives & KPIs defined
Account structure audit
Bidding strategy & budget
Audience & targeting
Ad copy & assets audit
Conversion tracking & data source review
Landing page & CRO
Competitor & market analysis
Action plan & roadmap
Account structure & campaign build
What's included
We offer a full-service paid advertising setup where strategy, structure, and creativity come together to perform.
Confirm campaign objectives & KPIs
Account & campaign structure setup
Keyword research & targeting defined
Ad copy & creative development
Bidding & budget allocation
Conversion tracking & measurement set-up
Futureproofing from top to bottom funnel
Search Ads (Google & Bing Ads)
What's included
A search ad is the sponsored text ad that appears at the top of Google’s search results when someone searches for keywords related to your business. Fundamental bottom of funnel marketing, done right.
Keyword & search term management
Ad creative, copy & content testing
Bid, budget, audience & targeting optimisation
Conversion tracking enhancements to improve ROI
Performance reviews, trends insights & forecasting utilising our ADA technology
Increase optimisation scores & ad strength to reduce CPCs and CPA
Performance Max
What's included
These mid funnel ads are goal-based unified campaigns, designed to advertise across all of Google’s inventory; Search, YouTube, Display, Gmail, Maps, Discover channels, and drum roll… users who have visited your site or competitors’ sites. Harnessing the power of AI, these goal-driven ads, optimise and adjust in real-time for specific conversion goals such as conversion volume and value.
Asset creation and optimisation
Feed and data optimisation
Audience signals set up, including remarketing
Bidding, budget and structure
Performance monitoring
Demand Gen
What's included
These top funnel ads use Google’s latest AI to help campaigns reach a wider pool of potential prospects across all Google upper funnel channels, which includes YouTube, Display, Gmail and Discover with more focus and control on creatives. Demand Gen leverages visual ads to educate people, build awareness of your brand before they’ve even thought about searching for it.
Advanced asset creation and customisation
Advanced audience signals set up and segmentation i.e Lookalikes
Bidding, budget and structure
Performance monitoring
Google Shopping (ecommerce)
What's included
A Google Shopping ad is a product-focused ad that appears at the top of Google search results, displaying your product’s image, price, and business name to help shoppers purchase directly. Our Google Shopping ad management includes:
Product feed optimisation
Merchant centre management
Shop quality improvement
Smart bidding and budget control
Audience, prospect and remarketing refinement
Ongoing performance analysis
AI Max
What's included
Take your search campaigns to the next level with the latest technology from Google. Expand your reach and find new customers by positioning your brand utilising Google’s suite of AI features, including (eventually) visibility in LLMs. From AI overviews to AI mode, be at the forefront of search to untap new visibility in front of brand new audiences. Plus, layer additional AI automations to match keywords, assets and URLs on top of standard search campaigns.
Expand on relevant queries
Expand on creatives and landing pages
Layering extra automation
Matching potentially high converting keywords, assets and URLs
Advance search campaigns
Performance monitoring and reporting
PPC account management & reporting
What's included
We’re constantly giving your campaigns TLC to keep performance high and make sure your targeting, ads, and budget work together seamlessly to achieve the best ROAS.
Monitor campaign performance, budget pacing, search query reports & refine keyword targeting
Daily ad monitoring & tweaking underperforming ads
Conversion tracking & compliance updates
A/B test ad copy, assets & Performance Max creatives
Landing page & Quality Score optimisation recommendations
Audience & campaign segmentation plus customer match enhancements
Apply for relevant cutting-edge features in beta (as a Google Partner)
Reporting, competitor insights & KPI dashboarding
What to expect when working together
The brief.
You clicked on our business, now let us help people click on your business.
Get in touch, we'll get to know you, your business and your big ambitions.
Audit & research.
We kick things off with a conversation to truly understand your business, we’ll talk about everything from your biggest challenges to your main objectives and where you want to be in the future. Then we'll audit your existing account (if you have one) and analyse current performance, along with reviewing search trends to build a bespoke plan of action.
PPC ads strategy.
Once we have all the insight we need, we’ll create a tailored paid marketing strategy. The roadmap will focus on campaign build, ad group set up, target keywords, ad spend limits and tactics to improve ad quality score. We’ll provide you with the blueprint to success.
Account build.
This is where the fun starts. Once we’ve confirmed a roadmap, we’ll start by building out the campaign structure, creating ad groups and writing ad copy. We’ll set research backed keywords and search rules, manage ad budgets, and sync conversion tracking directly with Google Analytics for full visibility.
Continual PPC optimisation.
We don’t just ‘set and forget’. We review, test, and optimise your PPC daily, sharpening bids, refining copy, and tracking every metric that matters. Every move is backed by data and our experience to maximise your ROAS and drive results.
Monthly reports.
Stay in the know with our monthly reporting packs. They’re your quick, clear snapshot of marketing performance. Perfect for busy marketing directors and managers who want data that resonates. We give you the latest outcomes, the holistic picture and what to work on next to keep improving things.
Cast Iron Radiator Centre
ADA Digital’s PPC team transformed the paid ads campaigns and strategies of Cast Iron Radiator Centre to boost conversion value by +73% on the previous year.
The makeover didn’t stop there, average CPC dropped by -22% YoY and the team harnessed their expertise to boost ROAS by a whopping +32% YoY.
Key stats:
Conversions +73% YoY
Clicks +68% YoY
ROAS up +32% YoY
Short descriptor
Your PPC questions, answered
PPC means Pay-Per-Click advertising. It is a form of paid advertising that allows you to place ads on search engines, targeting users based on keywords, demographics and relevant search queries. It’s one of the most effective ways to reach the right people online. You only pay when someone clicks your ad. No wasted spend, just genuine interest in what you offer. This means you can gain exposure to a wider audience and improve ROAS (Return On Ad Spend).
As PPC specialists, we’ll help you understand what your customers are searching for and why. Once you know that, you can meet them right where they are, at the exact moment they’re looking for your product or service. That’s the power of Google Advertising done right.
With the right PPC strategy (crafted using our years of expertise), you can attract more of the right leads, boost sales, and make every pound of ad spend work harder. You’ll show up where it matters most, at the top of search results.
At ADA Digital we don’t do copy-paste campaigns. We build bespoke, data-driven strategies that fit your business, your goals, and your customers. After years of running successful PPC campaigns, we’ve learned what works (and what doesn’t) so you don’t have to!
Whether you want to grow faster, spend smarter, or get ahead of your competitors, we’ll help you get there, with clarity, confidence (and a touch of genius).
What is PPC?
To PPC or not to PPC, that is the question. (Or should I do SEO instead?)
The truth is, there’s no single “better” option. It all depends on your business goals, your timeline, and how you define success.
Here’s quick snapshot:
PPC - delivers quicker, measurable results and is ideal when you need visibility fast or want to target specific audiences with precision.
SEO - builds long-term growth. It helps your website earn organic visibility and trust over time, making it a sustainable investment in your brand’s future.
The most effective digital strategies often combine both PPC and SEO. PPC can drive immediate traffic and data insights, while SEO builds a strong foundation for ongoing performance. Together, they strengthen your overall online presence, a sustainable blend of short-term wins supported by long-term growth.
Not sure which is right for you? Get in touch, and our team of digital marketing experts will help you find the right balance to reach your goals.
Which is better, SEO or PPC?
You can see some initial PPC results almost immediately in month one depending on the account setup, objectives and sector seasonality. But, more consistent results take around three months. We treat the first three months of managing your account as a learning phase, driving positive change from month one. During this time your campaigns gather new data that can then be used to optimise the account.
Achieving peak PPC performance with a strong ROAS and accurate ROI can typically take 3-6 months to get fully optimised and driving at scale, but rest assured from day 1 and week 1 we are striving to make positive changes, lay solid foundations and implement our proven-process to grow and deliver, effectively and efficiently.
How long does it take to see results from PPC marketing?
Types of PPC Ads are:
Search Ads: The most well known type of PPC. These ads appear at the top of Google when people search for keywords related to your business. Perfect for capturing intent-driven traffic.
Display Ads: Visual banner ads shown across websites in Google’s network. Great for building brand awareness and retargeting. We can retarget users who’ve visited your site and those browsing competitor sites, capturing high-intent audiences right when they’re ready to act.
Shopping Ads: Product-focused ads with images, prices, and details. Ideal for e-commerce businesses looking to drive sales directly from search results.
Video Ads: Ads that play before or during videos, usually on YouTube. Perfect for engaging audiences with storytelling and brand messaging.
Performance Max: Google’s AI-driven campaigns across multiple channels. Optimises automatically for conversions and reach, making every click count.
Demand Gen: Utilising the latest AI technology to place multi-format ads across Google's platforms from YouTube to Gmail. It puts your brand, service or product in front of potential soon to be in-market customers before they even search! Top funnel activity to help educate people and raise awareness.
What are the different types of PPC Ads?
AI Max is a powerful enhancement for your Google Search campaigns. An evolution of traditional search, it can run alongside your existing campaigns or as a standalone strategy. Using Google’s AI, it broadens keyword reach, automatically selects relevant, high-converting landing pages, and generates ad copy from your website content, all designed to boost conversions without increasing costs.
The benefits include:
Greater reach across every stage of the funnel
Smarter automation
The chance for your ads to appear in Google’s new AI Overviews and AI Mode
Of course, with great automation comes less manual control. So, careful monitoring of search term reports, landing pages, and lead quality is as important as ever. We recommend pairing AI Max with a tightly managed search campaign, (led by our PPC experts, of course).
What is AI Max?
Partnering with a PPC Agency makes your budget work harder and smarter. Every bid, ad, and decision is backed by data and years of experience, maximising ROI and saving you time. We handle the strategy and optimisation, so you can focus on your business, not Google.
Why partner with a PPC agency?
Yes, we don’t just stop at PPC. We work across platforms like WordPress, Shopify, Wix Studio, Squarespace, and Magento.
Getting traffic from PPC is only half the battle, your website and landing pages need to convert. Our content wizards optimise everything: layout, navigation, headlines, copy, CTAs, imagery, mobile experience, technical setup, and page speed.
With decades in the industry, we know what works. Plus, Improving your landing pages doesn’t just boost paid campaigns, it can give your organic performance a lift too.
Sold? Find out more about our SEO services.
Do you create landing pages for your Google Ads?
Yes, we’re a certified Google Partner agency.
That means we’ve proven we know how to drive real client growth, keep campaigns performing at a high level, and consistently deliver outstanding results.
You can trust us with your ads. We’ve earned our stripes, passed accreditations, and shown our success. We're pretty great at what we do in the eyes of Google and our clients (who can argue with that).
Are you a Google Partner?
Because PPC is driven by your goals and ad budget, there’s no fixed cost, we can craft a plan shaped around your business.
Ready to get the ball rolling on better ads? Tell us about your goals, we’d love to chat about how we can take your campaigns to the next level.
How much does working with a PPC agency cost?
Yes, we support with Bing ads (microsoft ads) management. We use all of the same processes as with Google ads management to help you reach your target audience on Microsoft Bing.
We can also support your business with Meta ads including account management, creative campaigns and reporting. Find out more about our paid social media advertising.
