Why your ecommerce business needs digital marketing
Ecommerce businesses are facing more challenges than ever before. From rising costs to more competition and carts being abandoned left, right and centre. Our mission is to make your ecommerce challenges a thing of the past.
With decades of combined ecommerce marketing and online experience we’ve helped multi-million pound businesses gain award-winning success. We know a strong digital marketing strategy is essential for ecommerce retailers to:
Attract more traffic and buyers
Convert browsers into sales
Retarget users to boost loyalty
Track and learn from every click
Tackle inefficiencies
Hit revenue targets
With web design, conversion rate optimisation and tailored ecommerce solutions let our team make an impact on your ecommerce brand. We’ve got it all for ecommerce businesses - SEO, PPC, social media and consultancy. Let us optimise your ecommerce strategy and refresh your website to bring you the best return on spend.
Our ecommerce marketing services
SEO for ecommerce
What's included
Over here! Move organic traffic from your competitors to you. Improve your rankings and get in front of buyers with our ecommerce SEO services.
SEO audits & research
Technical SEO
Content - ecommerce product descriptions, blogs and more
Link building & authority development
SEO analytics & reporting
AEO for ecommerce
What's included
Keep up with the latest changes in AI search with tracking, reporting and copywriting.
AI health score
Brand mention visibility tracking
Prompt tracking
AEO copywriting
AEO consultancy & latest trend news
PPC for ecommerce
What's included
Drive high-quality traffic that’s ready to browse and buy.
Account audit & strategy
Account structure & campaign build
Search Ads (Google & Bing Ads)
Google Shopping (ecommerce)
Performance Max & Demand Gen
Account management
PPC analytics & reporting
Paid social for ecommerce
What's included
Targeted creative campaigns and a marketing calendar that convert across social platforms.
Account audit
Social media strategy
Account & calendar management
Content & creative development
Analytics & reporting
Meta ads
Linkedin ads
Web design for ecommerce
What's included
Your website is your first impression to potential buyers. Make it a good one with UX, content and our web design services for retail sites that make people want to buy from you.
Discovery & research
Content, UX enhancements & structure
Design phase
Development
SEO & analytics
Website launch
Web development for ecommerce
What's included
Our developments are focused on making shopping experiences user-friendly, mobile-optimised and conversions.
UI/UX enhancements
Responsive UI improvements
Performance optimisation
Custom CMS development
API design & development
SEO optimisation
What's included
What's included
What to expect when working together
Audit & research.
Let’s talk about what you need to hit your goals out of the park. Whether you’re after a website redesign, paid social media strategy, Google ad campaigns and SEO audits we can help.
Ecommerce strategy.
We’ll create a conversion rate-boosting roadmap packed with recommendations to make your online shop the best it can be. With data-driven enhancements we’ll strengthen your brand and turn leads into sales and loyal customers.
Build.
This is when the fun really starts - well for us anyway! Once we’ve agreed on a bespoke ecommerce roadmap to fit your business objectives, we’ll begin the build - whether it’s optimised content or a problem-free shopping feed.
Launch.
Get ready for blast-off. It’s time to launch your new website, search ads or upgrades we’ve made to your existing platform or marketing channels.
Continual improvement.
We’ll track performance and report back. But, we don’t stop there. With continual conversion rate optimisation we’ll work on improving all metrics, from increased sales to improved AOV and ROI.
Cast Iron Radiator Centre
ADA Digital’s PPC team transformed the paid ads campaigns and strategies of Cast Iron Radiator Centre to boost conversion value by +73% on the previous year.
The makeover didn’t stop there, average CPC dropped by -22% YoY and the team harnessed their expertise to boost ROAS by a whopping +32% YoY.
Key stats:
Conversions +73% YoY
Clicks +68% YoY
ROAS up +32% YoY
Short descriptor
Questions, please
With an ecommerce website you have access to insight and data about user behaviour, that we can access too. This gold mine of data allows you to adapt and optimise your marketing strategies. It also means we (team work makes the dream work) can cut back on spend in areas that are seeing a lower return on investment, optimise areas that are working and focus on launching untapped opportunities. Saving you money and time to concentrate on growing your ecommerce business.
How can an ecommerce marketing agency help increase online sales?
Here, at ADA Digital, we like to keep things simple. If you’re looking for digital marketing services for ecommerce sites we’ve got a package to suit every budget. Chat to us to find out more.
How much does ecommerce consultancy cost?
Yes, we work with both B2C and B2B businesses. Read our case studies to find out how we’ve helped ecommerce clients reach their goals.
Whether you sell physical products or transactional services to individual consumers or another business we can help.
Do you work with B2C and B2B ecommerce?
We work with a range of ecommerce content management systems including:
WordPress
Shopify
Wix Studio
We drive sales across multiple platforms, from Shopify to WordPress. Whether it’s creating a new transactional website or developing an existing platform, our in-house developers have got it under control. If you want to launch new ecommerce focused marketing channels to reach a wider audience or run test plans to optimise your current channels - we’ve got it covered.
If you need guidance on SEO on Shopify, PPC ads or general ecommerce consultancy we’re your guys. Chat to us to find out how our marketing agency can revamp your retail site.
What ecommerce platforms do you work with?
An ecommerce website is just like a ‘digital shop’. It’s a virtual platform where you can promote your products or services to an engaged audience. The platform is transactional and allows you to sell and consumers to buy goods online, or it allows customers and clients to book and pay for services.
As the online shopping world continues to evolve, there are lots of different places where ecommerce takes place. Consumers shop from their phones, laptops and tablets through a variety of channels. Make sure your products appear where your customers are, whether it's directly on a website, through a social network, Marketplace, like Amazon or an AI assistant like ChatGPT.
What is an ecommerce website?
SEO is super important for ecommerce sites. It’s the foundation for driving traffic to your site, essentially for free. If you’re running all marketing channels we’d usually see organic traffic as 40-60% of your overall traffic. Which is huge! That’s why SEO is a core component of our ecommerce marketing strategy.
What role does SEO play in driving organic traffic to ecommerce websites?
Ecommerce marketing agencies, like ours, offer a broad range of services from traffic-driving PPC ads and SEO strategies to user engagement performance improvers like UX web design. ADA Digital is your one stop shop for all things ecommerce digital marketing.
Of course, we tailor our services to you and your brand. Our agency team creates an online platform that will stand out from the crowd. We never bore. We engage your target audience.
What services do ecommerce marketing agencies typically offer?
Want an ecommerce marketing agency that’s perfect for your business? An agency that gets it. We understand your objectives and how you can not only reach them but exceed them. We analyse data and scrutinise personas to get inside the minds of your audience and strategise the best ways to get your products in front of buyers. Our agency knows the unique challenges you face as an ecommerce business and what marketing channels we can use to supercharge your brand.
Still not sure? Check out our case studies. Here you’ll find reviews from businesses like yours. Go on, have a look at reviews from our clients.
How do I choose the best ecommerce marketing agency for my business?
This is one of the parts we love the most - getting to know you and your business. We usually start with a chit chat either online, in our office or yours. We’ll find out more about you and your team, your goals and challenges. We’ll kick off by introducing you to our team, chatting through timings and objectives.
From this we’ll recommend packages and options that’ll work for you. Begin setting up the project, finalising timings and our plans. Before launching the project and working with you.
What is the typical client onboarding process for an ecommerce marketing agency?
It all starts with building those all important relationships. If possible we always like to meet in person - our place or yours? We don’t mind, but we’ll always supply the snacks. Once we’ve had a good natter we can get collaborative sessions booked in every week, fortnight or month. Whatever works best for you and your teams.
We love a tool that makes our life easier, and yours. From Asana to shared Drives, a master marketing calendar and folder spaces with easy-to-understand labels, we’ll set up a way of working that everyone will love. Just a few of the ways we make integrating with existing marketing teams simple. Chat to us to find out how we can work together.
