Why home improvement digital marketing is essential
We know the home and garden sector is competitive, and your sales rely on a strong digital presence that showcases your products or services and sets you apart from the crowd. Our expertly executed home improvement marketing across PPC, SEO and social media is built to boost your visibility, attract quality leads and help boost your business.
We’ve spent decades mastering the marketing trade, so you can get the time back to grow yours! Whatever your niche: kitchens, bedrooms, bathrooms, furniture or outdoor living, we craft a tailored strategy that shows off what you do best and drives demand. We don’t rely on guess work. We implement performance led, home improvement marketing strategies that will outperform your competitors.
Let’s level up your leads (no spirit level required).
Our home & garden marketing services
SEO for home & garden
What's included
From audits to building authority, we plant the seeds of SEO success so your home and garden business can bloom online.
SEO audits & insights
Keyword & trends research
Technical SEO
Content strategy
Content creation, proofing & editing
On-page optimisation
Link building & authority develop
PPC for home & garden
What's included
Our PPC strategies and management tailored to home improvements and homewares cover everything from audits to reporting.
Account audit & strategy
Account structure & campaign build
Search Ads (Google & Bing Ads)
Google Shopping (ecommerce)
Performance Max & Demand Gen
Account management
PPC analytics & reporting
AEO for home & garden
What's included
See your brand in AI overviews with AEO content creation, tracking and more.
AI health score
Brand mention visibility tracking
Prompt tracking
AEO copywriting
AEO consultancy and latest trend news
Social media marketing for home & garden
What's included
We’ve got all the tools to build your home improvement brands' social media ads. We take care of strategy, manage your accounts, and run ads that get results.
Account audit
Social media strategy
Account & calendar management
Content & creative development
Analytics & reporting
Meta ads
Linkedin ads
Web design for home & garden
What's included
We handle the plans, the build, and the finishing touches - everything you need to build a standout online presence.
Discovery & research
Content & structure
Design
Development
SEO & analytics
Website launch
Web development for home & garden
What's included
Web development that makes your site look as good as your customers' home will with your products in them.
UI/UX enhancements
Responsive UI improvements
Performance optimisation
Custom CMS development
API design & development
SEO optimisation
What's included
What's included
What to expect when working together
Audit & research.
We’ll check your foundations to uncover what’s needed to help you reach your goals. Website redesigns, SEO, PPC, and social ads - it’s all in our toolbox!
Home & garden digital marketing strategy.
We create a focused, data led plan designed to take your marketing to new heights. Through smart, strategic optimisation, we’ll enhance your brand and convert leads into jobs or sales.
Build.
Here’s where things get exciting! With a tailored roadmap locked in, we’ll dive into the work and start driving real results.
Launch.
Here we go! We’re prepared to launch your new site, PPC ads, blog or social media campaign. Or let’s celebrate elevating your existing platform with fresh updates.
Continual improvement.
Continual improvement.
We’ll keep an eye on performance and make sure you’re in the loop. Beyond that, we’re constantly making data backed tweaks to improve all key metrics.
(That’s well crafted marketing!)
The Spraying Company
Our teams delivered split-target PPC campaigns, SEO optimisations and blog content for The Spraying Company, generating an impressive +519% increase in high quality, relevant leads YoY to support business growth.
Key stats:
Clicks up +91% YoY
Impressions up +440% YoY
CTR via search up +10% YoY at 11.28%
Short descriptor
Questions, please
Home and Garden businesses see the best results with marketing that educates through SEO content, builds visibility on social media, and drives targeted traffic through PPC. Pair this with a well designed website where customers can easily purchase, enquire or learn more, and you’ve got a strong marketing foundation. While the full suite delivers the biggest impact, even a few focused channels can make a real difference.
What are the best digital marketing strategies for home and garden businesses?
We’ll collaborate with you to pinpoint the most popular and profitable services that you offer. Then we’ll focus your budget where it counts, on high-margin services that deliver the strongest results. We’ll also determine which single or combination of marketing channels will work best for you, based on your goals and data. (Don’t worry, you can leave the heavy lifting to us).
How do you decide which products or services to focus on in a home and garden campaign?
Just like our strategies, our home improvement marketing pricing is fully bespoke and shaped around your services, your goals, and the level of growth you’re aiming for. We build a tailored plan that maximises impact and makes the most of every budget. Marketing nailed!
How much is home improvement marketing?
SEO is what we like to call a slow burn strategy, it takes a few months to ramp up, but it’s one of the best ways to build trust, visibility, and long-term authority for your business online. PPC and social ads, on the other hand, can drive leads and conversion at a faster rate. A combined approach gives you both fast results and long term growth for your home and garden business. Get in touch with our friendly team to chat through and we can start sharing our ideas.
How long does it take to see results?
Home improvement marketing is unique because it focuses on building trust and confidence for projects that are often costly, and even disruptive to everyday life. Homeowners will see and live with the results every day so, let's face it, it has to be right! Customers need reassurance around quality, reliability, and expertise, so clear educational content, strong proof of workmanship, and easy to use websites play a vital role.
By guiding homeowners through each stage of their decision making journey with transparent information and easy online experiences, home improvement marketing helps them feel informed, comfortable, and confident in choosing the right provider for their home.
