Why digital marketing is essential for education businesses
With competition in the education industry increasing every year, enrollment growth depends on a strong digital presence that gets you noticed. Our expertly managed education PPC and SEO, boosts search visibility, targets relevant audiences, and turns clicks into students.
We’ve spent decades mastering the marketing textbook, so you can skip straight to the results! We tailor every strategy to your unique institution, whether you're an online learning provider, a private educator, a university, or a compliance training organisation. We don’t do cookie cutter campaigns, we use standout tactics that put your business grades above your competitors.
We design and manage high performing sites across platforms like WordPress, then supercharge them with data driven PPC, SEO, and social media marketing. That’s what you call A* marketing!
Our education marketing services
Education SEO
What's included
We make it easier for students to find you online with SEO services designed to increase visibility and enrollments.
SEO audits & research
Technical SEO
Content
Link building & authority development
SEO analytics & reporting
Education PPC
What's included
Powered by years of experience, our PPC strategies and management cover everything from account structure to reporting.
Account audit & strategy
Account structure & campaign build
Search Ads (Google & Bing Ads)
Google Shopping (ecommerce)
Performance Max & Demand Gen
Account management
PPC analytics & reporting
Education AEO
What's included
Know when you’re being shown to potential learners and how to boost your visibility further with our AEO insights.
AI health score
Brand mention visibility tracking
Prompt tracking
AEO copywriting
AEO consultancy and latest trend news
Education social media marketing
What's included
We make social media simple for education businesses, helping you reach, engage, and enroll more students with precision targeted campaigns.
Account audit & strategy
Account management
Analytics & reporting
Meta ads
Linkedin ads
Education web design
What's included
Our web designs always get hit the mark, from blueprint to launch, we’ve got everything handled to drive conversion.
Discovery & research
Content & structure
Design phase
Development
SEO & analytics
Website launch
Education web development
What's included
Web development that’s focused on meaningful enhancements that engage and educate users.
UI/UX enhancements
Responsive UI improvements
Performance optimisation
Custom CMS development
API design & development
SEO optimisation
What's included
What's included
What to expect when working together
Audit & research.
We’ll study your marketing like it’s exam season to pinpoint exactly what’s needed to achieve your goals. Whether you’re after a website redesign, SEO, PPC or social ads, we’ve aced this test plenty of times.
Education digital marketing strategy.
We’ll craft a smart, focused roadmap full of ideas to take your marketing to the next level. With data-driven optimisations we’ll enhance your brand and turn leads into enrollments.
Build.
Now the exciting part starts! With a custom roadmap agreed and aligned to your objectives, we’ll kick off the work and start driving results.
Launch.
It’s time. We’re ready to launch your new website, marketing campaign or channels. We can also make any updates to existing platforms or push content live.
Continual improvement.
We’ll track performance and keep you in the know. But, that's not all. We’re always making data-backed optimisations to improve all metrics.
flick learning
A clear strategy and a new SEO-backed website built by experienced developers, saw flick learning’s indexed keywords increase to 1,900 from just 316 in one quarter. Plus, +55% new users in just 3 months from launching their new site.
Sitewide performance (quarter v quarter from launch) key stats:
+59% total users
133,259 new users (up +55%)
+137% returning users
Short descriptor
Questions, please
Digital marketing for education uses online channels including search engines and social media to promote your business or institution and its courses. We help you attract and convert prospective students, businesses and individuals.
Education SEO improves your visibility in search results, driving greater awareness and engagement. Education PPC ensures you reach high intent audiences by targeting relevant keywords and using behaviour based retargeting and data based lookalike audiences to boost enquiries.
What is digital marketing in education?
We’re aware that work in the education sector comes with extra precautions, and our approach keeps things safe, compliant, and running smoothly, while giving you full confidence in every piece of work we deliver. Marketing activities may involve young people directly, whether through content capture, events or online interactions. The risks sit around unsupervised contact, unclear consent, or content that doesn’t meet safeguarding expectations, we follow your safeguarding policy, backed by our own internal guidelines.
You can trust our advertising is done right.
How our digital marketing for education industry is compliant GDPR & Safeguarding:
Educational institutions benefit most from marketing that educates through SEO content, builds social media visibility, and drives targeted traffic with PPC. Combine this with a well designed website where students can easily enquire or learn more, and you’ve got an A* marketing strategy! Using the full suite of services delivers the strongest results, but even focusing on a few key channels can make a big impact.
What are the best digital marketing services tailored for educational institutions?
Like our marketing strategies, all of our pricing for education marketing is bespoke, tailored to your institution, your goals, and the level of growth you’re aiming for. Whatever your target, we’ll craft a strategy that maximises impact within your budget.
How much do education marketing services cost?
A strong digital marketing strategy can make a significant impact on education businesses. Explore our flick learning case study to see how we achieved 610 keywords on page one of Google and improved their SEMrush site health score to 95%. We delivered measurable growth for this online learning provider through our website design and development and education SEO services.
How can digital marketing services improve student enrollment rates for schools?
We’ll come prepared with research and data on what’s most in demand so we can work with you to identify a priority list of the courses that are both most popular and most profitable. Then we’ll focus your budget where it matters, on high margin services that deliver the strongest results. We’ll also figure out the best single or mix of marketing channels for your business, based on your goals and data. Don’t worry we’ll do the homework so you don’t have to!
