What we do
At ADA Digital, we’re serving SEO marketing that drives organic growth, lead generation, and increased revenue (winning!) Our SEO pros are here to launch you and your business into the spotlight. No more endless games of hide and seek with customers. You’re right there at the top of search results - where you should be.
If you’re feeling lost in the ever-evolving search landscape. Don’t worry, we’ve got you. As a Search Engine Optimisation agency, we’re on-top of SEO industry trends and market changes, so you don’t have to be. Our expert SEO services, our jargon-free guidance and almost spooky insights empower your digital transformation. It’s what we live for.
Our SEO specialists focus on organic growth to solve every one of your Search Engine Optimisation challenges. With SEO management and Search Engine Marketing (SEM) strategy to help you climb Google naturally, and stay there.
Our SEO services
SEO audits & research
What's included
We get to know you, your customers and competitors.
On-page and off-page technical analysis
Indexability checks
Site health & error analysis
Competitor analysis
Keyword research
Trends research & insight
Content E-E-A-T report
AEO research
Technical SEO
What's included
We check your website’s vital stats and bring it back to optimal health.
Site audits & technical health monitoring
Crawlability & indexing optimisation
Website speed improvement
Cannibalisation analysis
Redirects & broken link management
Site architecture optimisation
Core web vitals improvement
Content
What's included
Our SEO pros create strategies that keep your brand visible, engaging and connected with readers. While our experienced writers craft content that nails the brief.
Keyword research
On-page content strategy & calendar
Article blog content strategy & creation
Content gap analysis
On-page optimisation
SEO & AEO copywriting
Evergreen & long-form content creation
Product & category page SEO (for ecommerce)
Link building & authority development
What's included
Boost your brand’s authority and credibility. Become a source customers, LLMs and search engines trust.
Backlink audit & toxic link clean up
Guest posting & outreach campaigns
Digital PR
Broken link reclamation
Brand mention monitoring
SEO analytics & reporting
What's included
We keep you in the know with all the data you need. And dull SEO reports are a thing of the past.
Google Analytics & Search Console setup
Conversion tracking implementation
Visibility tracking & keyword performance monitoring
Competitor benchmarking
Monthly reporting
What's included
What's included
What's included
What to expect when working together
Keyword & query research.
We start uncovering exactly what your customers are searching for online.
On-site performance audit.
We’ll look under the hood of your current website. The good, the bad and the ugly.
We check how it's performing against Google's ranking factors.
Strategy & recommendations.
The insights, search trends and secrets we’ve dug up come together into a data-driven SEO strategy. Our SEO action plan is packed with our personalised recommendations.
Platform optimisation.
Now we have the insights, we make sure your website is B-E-A-utiful. With on-page optimisation and content gap analysis to user journey testing and technical improvements. It’s time to capture and convert your customers.
Performance monitoring.
We use a load of industry approved SEO tools to report on your website’s performance. While keeping an eye out for opportunities to drive even more sales, engagement and value.
Continued SEO consultancy.
We’ve got you covered. Expect ongoing SEO marketing support, monthly reporting packs, you actually want to read, and monitoring from our SEO consultants.
Health Klinix
Combining authority-led SEO with targeted paid advertising saw Health Klinix’s total users increase by +88% YoY. The clinic’s content strategy, led by ADA Digital, built trust and authority with patients as organic traffic more than doubled in 12 months.
Key stats:
610 Keywords on page 1
7,700 Domain indexed keywords (from just 2)
+56% PPC conversions
Short descriptor
Your SEO questions, answered
SEO stands for “Search Engine Optimisation”. Search engine optimisation is how you improve your website so you’re higher up on search engine result pages (SERPs), like Google. The higher your pages are on search results the more likely you are to be seen, clicked. And now pulled into an AI overview.
SEO’s main goal (and ours) is to get visitors to your website and convert them into customers.
What is SEO?
Organic search is a huge percentage of most businesses’ website performance. While paid advertising, social media, and other digital marketing channels can generate traffic to your website, the majority of online traffic is driven by search engines, like Google.
SEO improves a website’s overall searchability and visibility. The bottom line, it’s the most cost-effective way to consistently reach a wide audience.
Search engine optimisation has lots of benefits:
Improves user experience
Builds a strong foundation for an effective website
Insights and understanding into consumer behaviour
Builds credibility
Having SEO best practices at the forefront of all your marketing activity, from the get-go, provides benefits for years to come. The power of SEO only gets stronger over time with more focus and optimisation.
Why is SEO so important?
Google has a whopping 200 ranking factors in their algorithm to help score a website’s organic performance. Search engines look at everything and we mean everything. From domain age and keyword density to content length and page speed.
We craft and optimise websites that grab Google’s attention and make sure your business gets the spotlight it deserves. Right at the top of search.
How do I get to the top of search results?
SEO (Search Engine Optimisation) packages can vary. How much SEO costs for companies depends on just how much support you need. We consider a few things when creating bespoke packages like:
Your technical SEO needs
Web development
Content strategy creation
Volume of written content
Size of website
The number of URLs
Your target audience
Talk to us and we’ll create a personalised plan for you. For every budget.
How much does working with an SEO agency cost?
‘Keywords’ are the words or phrases that people type or tap into search engines, like Google, or LLMs, like ChatGPT, Gemini or Claude. Keywords trigger the pages on your website to appear in search results as an organic listing. Meaning, you’ve not paid for your page to show on search results but the keywords you use push it (push it real good) to the first page.
How we use keywords
We use industry-approved search data sources
We regularly research and analyse keywords
We give you insights into trends, search queries and topics
We optimise existing pages or create new content to answer relevant search queries
What are keywords?
The foundation of a rich content strategy? You guessed it, keyword research. Based on keyword and LLMs query research our SEO team creates SEO-friendly landing pages. These web pages are full of relevant, helpful, unique and in-demand answers to users' searches. The optimised pages drive relevant traffic to the website, new clients and/or product sales.
Our mission. To create and amplify your Experience, Expertise, Authoritativeness,and Trustworthiness (E-E-A-T) within your industry. As part of the content strategy, we identify new up and coming topics or trends that you could create new landing pages for or new services.
Can keyword research help create a content strategy?
We sure can! We work on strategies that promote and amplify unique, relevant, fresh content, every month. With 12-month strategies being industry recommended. Our full-year content schedule and marketing calendar fills your website with topics that people are searching for.
Our strategy includes blog post and service page content that can be shared across social media, PR and email marketing channels. Our SEO-optimised content is supported by media like:
Infographics
Ebooks
Checklists
Top recommendations
Templates
Video
Can an SEO agency help me create a content marketing strategy?
'On-page SEO' are all the elements we can control and update across websites. Web pages need to be easy to navigate by the user and easy to crawl by search engines like Google.
Common ‘on-page SEO’ practices include:
optimising (and adding) meta data
optimising title tags
producing rich, unique content
internally linking
optimising URLs
‘Off-page SEO’ is different. It builds brand awareness, integrity and a consistent voice across every visible touch point, not just your website. Off-page SEO includes link building, digital PR, guest blogging and social media.
What is the difference between on-page and off-page SEO?
Technical SEO is incredibly important. Your website needs a strong technical foundation to be successful in search results and with potential customers. That’s where we come in.
Good foundations make sure your site is:
User-friendly
Efficient
Visible
Functional
Easy for search engines to understand
Optimised in terms of coding, content and structure
What is technical SEO?
Link building is an important part of ranking organically on search engines. But it’s about quality not just quantity. Links from other digital platforms to your site need to be from trustworthy and legit sources.
Tips to make link building simple:
Create partnerships
Collab with complementing brands
Speak to experts or influential professionals to write articles with links back to your website
Work with a search engine optimisation agency (hint hint)
The more your voice (and brand) becomes an authority online, the more other websites will link to you.
Our link building strategy
We look closely at your competitors and industry leaders to discover which types of content and links are most valuable to them - and you.
Our analysis combined with optimised anchor text, becomes an online link building strategy that boosts rankings in search results.
What is link building?
Yes, for sure. Have you ever exited a website because it was taking too long to load? Yeah us too. Page speed can make or break user experience. But, it’s not just customers, search engines, like Google, check how fast your website loads on mobile and desktop devices.
Slow loading websites lose visitors, have high bounce rates and negatively impact traffic. With a knock-on effect on organic rankings, conversion and revenue. You can’t afford to have slow-loading web pages.
The benchmark UK average loading time for a web page is 4-5 seconds. We aim for sub-3 seconds across all pages.
Ready to get started? Talk to us today.
