Case study
Prontaprint
About Prontaprint
At Ada Digital we’ve worked with lots of different clients in different industries and we’ve also helped Prontaprint drive their online success with Search Engine Optimisation.
Prontaprint is a well-known and national print service, helping businesses across the country with everything from Concept and Design services to Print, Display and Direct Mail marketing materials.
Our strategy
The challenge
Prontaprint came to us with the challenge to optimise their organic channel and migrate their web platform on to a new CMS. The ambition focused on increasing visitor traffic, improving local organic rankings and increasing leads, resulting in an improved rate of ‘Contact’ and 'Quote' completions.
The solution
Ada Digital ran an in-depth SEO audit of the current Prontaprint website and produced a detailed report focusing on crawl errors, areas for optimisation and opportunities for growth with a content gap analysis. From refining the keyword strategy, to improving on-page usability and speed.
The results
Since working on optimising the Prontaprint website we’ve seen a great uplift in performance, from Organic Traffic improving by +36% year-on-year to Conversions increasing by +87% year-on-year and the organic channel seeing 65% of total website traffic. So, that's more visibility and more leads - great.
The real headlines
+11% traffic increase
Following a site migration and search engine optimisation the Prontaprint site has seen an +11% increase in overall traffic year-on-year..
+36% organic traffic increase
Visitors were 36% more likely to land on the Prontaprint website from the organic channel compared to the previous year.
+87% conversion increase
Users were 87% more likely to convert when landing on the Prontaprint website following optimisation work compared to the previous year.
+42% conversion rate improvement
The improved website usability meant that the overall enhanced user journey increased conversion rate by 42% - more organic traffic and more leads.
Prontaprint testimonial
I would highly recommend getting in touch
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"Tom has offered some brilliant insights in his initial website audits and helped us build a digital platform tailored for growth. Always available and happy to discuss everything to the finest detail. I would highly recommend getting in touch.
Toms expert advice and depth of knowledge has been second to none. He always comes back to our queries in a timely manner and always offers a solution. A really professional service and a gentlemen. Can not recommend enough. He is an asset to any business looking to expand in the digital and online market."
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Tig Martin, Director Prontaprint, Stratford, Leamington & Coventry
