In just one month, we transformed Platinum Wave Automotive’s digital, helping them beat multiple targets and deliver their strongest performance all year.
Within just one month, Platinum Wave Automotive saw a complete turnaround in digital performance, delivering their strongest start to their peak season, and going on to beat targets for multiple months running.
Platinum Wave Automotive testimonial
The impact
By fixing tracking, improving inbound traffic relevance, and optimising campaigns, Platinum Wave Automotive turned data clarity into real growth, achieving record monthly sales and a stronger, more reliable pipeline.
+96%
Total users up YoY
+91%
New user up YoY
+101%
Returning users YoY
+12%
Site health score from 82% to 92%
+90%
PPC clicks up YoY
+55%
CTR (Interaction rate) up YoY
The challenge
Platinum Wave Automotive came to us frustrated and skeptical, and rightly so. They’d invested in a new website, but their previous agency lacked the digital expertise to make it perform. On paper, things looked “fine.” In reality, something felt off.
The biggest issue? Trust.
Despite significant PPC investment, lead quality was poor. Conversions, conversion rates, and cost per lead were tracked incorrectly, giving misleading KPIs and a blurred view of performance. Leads were under target, the sales pipeline wasn’t where it needed to be, and the client wasn’t confident their concerns were being heard.
They needed more than just traffic. They needed clarity in the numbers, confidence in their digital team, a stronger inbound pipeline, and a partner who truly understood their business and could adapt to deliver results.
Our strategy
Platinum Wave Automotive didn’t need more noise, they needed clarity, confidence, and quick impact. Our approach focused on fixing the foundations first, then accelerating performance.
Fix the fundamentals: Audited tracking, conversions, and KPIs to ensure clean, reliable data.
Strengthen the pipeline: Aligned PPC targeting, messaging, and landing experiences to attract users ready to enquire.
Boost search visibility: Improved SEO fundamentals, site health, and keyword visibility for high-intent automotive searches.
Build momentum: Created a digital engine that delivers fast wins and sustainable growth, backed by accurate, on-the-ground data.
In short: fix what’s broken, focus on what converts, and build a digital strategy that matches the quality of the brand.
Our execution
With the strategy in place, we moved fast. Tracking was rebuilt from the ground up, standardising conversions, conversion rates, and cost per lead, giving the team clear, trustworthy data.
PPC campaigns were refined for relevance over volume, with tighter targeting, improved ad messaging, and traffic aligned to genuine purchase intent. At the same time, SEO fundamentals were strengthened: site health improved, errors reduced, and keyword visibility expanded to support long-term growth alongside paid activity.
The impact was immediate. Within one month, Platinum Wave Automotive saw their strongest start to any month all year, with momentum continuing across multiple months, including record sales over the summer. This wasn’t a quick fix; it was strong foundations driving sustainable results.