Total users up +88% and organic traffic more than doubled
Health Klinix is a trusted health and travel clinic based in Coventry, with specialist skills and knowledge in Tropical and Travel Medicine and Health & Wellbeing.
Health Klinix testimonial
The impact
By combining authority-led SEO with targeted paid advertising, Health Klinix not only attracted more patients but also strengthened its online presence, boosted search visibility, and built long-term trust in a competitive healthcare market.
6 month performance:
+88%
Total users
+90%
New users
+107%
Total organic users
7,700
Domain indexed keywords (from just 2)
610
Keywords in Top 10
+56%
PPC conversions
-34.5%
Cost per acquisition (CPA)
+102%
Key events (contacts via ads)
The challenge
For years, travel vaccinations were Health Klinix’s hero service. Then who shall not be named (...COVID) hit. Lockdowns halted travel, which meant demand dropped almost overnight.
For Dr Ravi Gowda, owner and lead physician, this was both a challenge and an opportunity, a reason to broaden the clinic’s focus and grow other services.
What became clear was that Health Klinix needed a stronger online presence and a way to showcase their wider range of services to reach new patients.
While the team had a solid understanding of SEO and PPC, they were understandably sceptical about investing in digital marketing services without clear proof of return. Any paid activity needed to be accountable, with ad spend directly translating into qualified leads. The requirement was simple but non-negotiable: drive high-quality enquiries that resulted in more appointments and, ultimately, more patients.
Our strategy
With a strong range of services, deep expertise, and a relatively blank slate, the opportunity was clear: combine SEO with Paid Advertising to create a powerhouse growth strategy.
Paid activity delivered immediate results bringing new patients in the (virtual & physical) door and boosting awareness for Health Klinix’s broader services. Meanwhile, SEO built long-term trust and authority, positioning the clinic as a reliable, go-to resource for health services - helping the brand withstand fluctuations in demand, pandemic-related or otherwise.
By partnering these two channels, we could deliver quick wins without sacrificing sustainable growth, a strategy designed to meet Health Klinix’s immediate needs while building resilience for the future.
Our execution
The foundation of our approach was understanding Health Klinix’s audience (who they were, what they needed, and how they searched for health care). Detailed keyword research and audience insights guided both SEO and paid campaigns, ensuring every message and touchpoint hit the mark.
On the SEO side, we built authority by creating optimised, informative content that positioned Health Klinix as a trusted source for health services. Harnessing AI search insights, queries and relevant keywords to drive over 7,700 domain indexed keywords with 610 keywords in top 10 positions. Not to mention Health Klinix’s AI visibility improvements, gaining citations, mentions and AI overviews left, right and centre. Technical improvements, structured content, and ongoing optimisation further strengthened visibility and credibility in search results.
Alongside this, we built a new paid media account focused on driving meaningful lead generation. The result was a steady flow of consistent, qualified leads that directly supported appointment bookings and enabled sustained business growth.
By combining audience-led strategy, targeted keyword focus, authority-driven content, and performance-driven paid activity, we delivered a website and campaigns that not only attracted new patients, but also built long-term trust and presence in a competitive healthcare market. Our work saw total users increasing by 88% and organic traffic more than doubled compared to the previous year.