By combining agile, split-target PPC campaigns with SEO optimisations and blog content, The Spraying Company generated high-quality leads, increased visibility, and supported business growth, including recruiting staff and launching new services, all while staying responsive to shifting demand.
The Spraying Company testimonial
The impact
+91%
Clicks up YoY
+440%
Impressions up YoY
+10%
CTR via search up YoY at 11.28%
+74%
Conversions up YoY avg 300 per month
+24%
Conversion Rate via search up YoY at 6.35%
-16%
Cost Per Lead CPA reduced YoY
The challenge
The Spraying Company came to us with big ambitions and even bigger targets. Their growth plans were evolving fast, with opportunities across both domestic kitchens and commercial projects, two very different audiences that needed tailored attention.
The challenge was clear: generate more leads, increase visibility, and reach new markets quickly. All while staying within budget and supporting business growth, including hiring new staff to meet rising demand.
On top of that, their domestic side kept expanding, launching new services beyond the original offerings. Ben, MD & Founder, needed a marketing partner who could respond, flex, and scale campaigns to match the business’s agile, fast-moving nature.
Simply put, The Spraying Company needed a digital strategy that could keep pace with ambition, delivering results while adapting to changing priorities.
Our strategy
With two distinct audiences and evolving business needs, our approach for The Spraying Company was split, agile, and ambitious.
Split Audience Targeting: Domestic kitchens and commercial projects required tailored messaging, landing experiences, and PPC campaigns to resonate with each audience.
Agile Campaign Management: We worked closely with Ben to scale activity up or down, pivot focus, and respond to new services or shifting demand.
Data-Driven Optimisation: Starting with the budget available, we collated performance data to refine campaigns, improve lead quality, and maximise ROI.
Support Business Growth: Campaigns were designed not just to generate leads, but to support recruitment and service expansion, ensuring marketing aligned with business capacity.
The strategy was simple: target the right audience, respond to business needs, and let data guide growth, all while keeping campaigns flexible enough to match an ambitious, agile business.
Our execution
For PPC, we split campaigns by audience: domestic kitchens and commercial projects. Ads were tailored to each segment, targeting high-intent searches while optimising messaging, bids, and landing pages. The approach was agile, scaling activity up or down and pivoting focus as new services launched and demand shifted.
On the SEO side, we published blogs and supporting content to improve keyword visibility, drive organic traffic, and reinforce the brand’s authority. Site optimisations enhanced health, speed, and overall search performance, ensuring the organic channel worked alongside paid activity to deliver results.
The combination of targeted PPC and strategic SEO delivered both immediate leads and longer-term growth, supporting the business as it expanded, recruited staff, and launched new services.