Tom Murrell - About Ada Digital Marketing

About me

Tom Murrell


"Empowering people to build their business online. Inspiring people to achieve business growth."

I'm a results-driven and passionate Digital & Ecommerce expert with extensive knowledge of online media, combined with strong marketing skills and analytical abilities, based in Warwickshire.


Specialising in marketing analysis and retail research, I pioneered the digital transformation of Walls &, becoming one of the leading tile specialists online, and the largest independent tile retailer in the UK. I now run my own digital marketing consultancy, Ada Digital.

I drove the digital proposition at Walls & Floors for over 10 years, joining as a Computer Science university graduate in 2009, I proceeded to lead the business through an online transformation taking revenue to exceeding targets of £32m in 2019.

I was responsible for all digital channels, strategic implementation of digital marketing campaigns and web development across all online platforms and websites; including retail B2C, B2B and online marketplaces, as Ecommerce Director.

I have been a Google Certified Partner for over 5 years, specialising in PPC (paid media) and presented on stage at various Google Events regarding business growth and digital transformation. I recently claimed The Tile Association (TTA) Best Ecommerce website Award, and featured as one of the Internet Retailing (IRUK) Top500 leading UK Ecommerce and multichannel retailers.

Working closely with board Directors, senior internal stakeholders and external agencies, I worked to define and deliver the overarching data-driven digital strategy; from business-wide campaigns, product launches, merchandising and promotional activity, to continuous on-site optimisation and business growth development, with profitable sales and branding at the heart.

With in-depth knowledge of retail client-side ways of working, I have expertise in leading teams, analysing consumer behaviour, identifying rising trends, conversion rate optimisation, web development, deploying digital marketing campaigns and innovative creative strategies to produce industry leading websites. View my CV/Resume and LinkedIn profile.


After 10 years at Walls & Floors and over 15 years of online marketing experience, I felt it was time for a new challenge, and a fresh new venture... Ada Digital was created.

I offer expert digital consultancy, professional website design, web development and Ecommerce services, along with online marketing solutions delivering innovation and strategy that makes a difference. I personally provide expert advice, analysis, guidance and insight to empower people and businesses to realise their potential online.

Looking for an Internet Marketing Consultant or Online Marketing Consultancy? Looking for a Web Designer to create a new website? I am a freelance Digital Marketing Consultant and Website Designer from Kenilworth, Warwickshire.

I offer online marketing services and web design nationwide, and specialise locally in Kenilworth, Leamington Spa, Warwick, Stratford-upon-Avon, Coventry, Warwickshire and Birmingham areas.

My mission statement: 

"Empowering people to build their business online. Inspiring people to achieve business growth."


Ada Digital is a results-driven digital marketing and web design consultancy based in Warwickshire, with a strategic and collaborative approach.



We think about our clients, their business and their customers to understand and produce a clear bespoke strategy, as your digital partner.



We take that strategy to create a tailored plan of action implementing expertise, experience, knowledge and digital skills, combining art and science. 



With this combination we deliver results and data-driven measurable solutions. We monitor and analyse performance to continuously improve and make a real difference online.

Why Ada? The name 'Ada' was an inspiration that remained with me since my first year computer science degree studies. Augusta 'Ada' King was an English mathematician and the brains behind the first ever computer, developed by Sir Charles Babbage in the mid-1800s. Ada Lovelace was labelled the first computer programmer, and wrote the first algorithm for a computing machine. A pioneer of computing, Ada's mindset of 'poetical science' later paved the way for the digital world with her analytical engine.

I love the opportunity of working with new and existing businesses; digital marketing and enabling business growth is my passion. Let's start your digital transformation, amplify your business online and drive digital success.

Interested? Let's talk...

Fancy a chat? Free consultation

Tell me about your project by phone, email or live chat

Google Partner - Ada Digital Marketing Consultancy & Web Design