About Me - Tom Murrell | Ada Digital

About me

Tom Murrell

"Empowering people to build their business online. Inspiring people to achieve business growth."

I'm a results-driven and passionate Digital & Ecommerce expert with extensive knowledge of online media, combined with strong marketing skills and analytical abilities, based in Warwickshire.


Specialising in marketing analysis and retail research, I pioneered the digital transformation of Walls & Floors.co.uk over the past 10 years, becoming one of the leading tile specialists online, and the largest independent tile retailer in the UK. I now run my own digital marketing consultancy, Ada Digital.

I drove the digital proposition at Walls & Floors for over 10 years, joining as a Computer Science university graduate in 2009, I proceeded to lead the business through an online transformation taking revenue to exceeding targets of £32m in 2019.

I was responsible for all digital channels, strategic implementation of digital marketing campaigns and web development across all online platforms and websites; including retail B2C, B2B and Online Marketplaces, as Ecommerce Director.

I have been a Google Certified Partner for over 5 years, specialising in PPC (paid media) and presented on stage at various Google Events regarding business growth and digital transformation. I recently claimed The Tile Association (TTA) Best Ecommerce website Award, and featured as one of the Internet Retailing (IRUK) Top500 leading UK Ecommerce and multichannel retailers.

Working closely with board Directors, senior internal stakeholders and external agencies, I worked to define and deliver the overarching data-driven digital strategy; from business-wide campaigns, product launches, merchandising and promotional activity, to continuous on-site optimisation and business growth development, with profitable sales and branding at the heart.

With in-depth knowledge of Retail client-side ways of working, I have expertise in leading teams, analysing consumer behaviour, conversion rate optimisation, web development and deploying digital marketing and innovative content/creative strategies to produce industry leading websites. View my CV/Resume and LinkedIn profile.


After 10 years at Walls & Floors and over 15 years of Digital Marketing experience, I felt it was time for a new challenge, and a fresh new venture... Ada Digital was created.

I offer complete website design, web development and Ecommerce services, along with digital marketing solutions delivering innovation and strategy that makes a difference. I personally provide expert advice, guidance and insight to empower people and businesses to realise their potential online.

Looking for an Internet Marketing Consultant or Online Marketing Consultancy? Looking for a Web Designer to create a new website? I am a freelance Digital Marketing Consultant and Website Designer from Kenilworth, Warwickshire.

I offer online marketing and web design services nationwide, and specialise locally in Kenilworth, Leamington Spa, Warwick, Stratford-upon-Avon, Coventry, Warwickshire and Birmingham areas.

My mission statement: 

"Empowering people to build their business online. Inspiring people to achieve business growth."


Ada Digital is a results-driven digital marketing and web design consultancy based in Warwickshire, with a strategic and collaborative approach.



We think about our clients, their business and their customers to understand and produce a clear bespoke strategy, as your digital partner.



We take that strategy to create a tailored plan of action implementing expertise, experience, knowledge and digital skills, combining art and science. 



With this combination we deliver results and data-driven measurable solutions. We monitor and analyse performance to continuously improve and make a real difference online.

I'd love the opportunity to work with you, digital marketing and enabling business growth is my passion. Let's start your digital transformation, amplify your business online and drive digital success.

Let's talk...

Fancy a chat? Free consultation

Tell me about your project by phone, email or live chat

Google Partner - Ada Digital Marketing Consultancy & Web Design