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PPC Advertising

Ada Digital Marketing PPC Ads Trustpilot 5-Star Reviews - Excellnt Rating

PPC Ads management in Warwickshire

Looking to advertise on Google but not sure where to start? Need PPC management services to maximise your ROI? Get to the top of search engines fast, with a Paid Advertising strategy from an independent PPC specialist.

Are you a business with little or no online presence looking to grow? I offer one-to-one bespoke PPC (Pay-Per-Click) Ads setup, account build, ads management and search advertising consultancy, with over 15 years marketing and online experience as a Google Certified Partner, specialising in Google Search, Display, Shopping, Mobile and Video Ads.

Google Ads & PPC (Pay-Per-Click) services


Paid Search






Paid Media

Google Ads Manager

Account Build

Keyword Research

Ad Creation

Conversion Tracking

Bidding Strategy

Google Analytics


Ad Optimisation

Best Practice

Successful Clients

Ada Digital & Porcelanosa
Ada Digital & Fitness Worx
Ada Digital & Samsung
Ada Digital & Warwick University
Ada Digital & 3M Self Adhesive Supplies
Ada Digital & NHS
Ada Digital & Prontaprint Printers

What is a PPC advertising campaign?

We help you get to the top of search engines, fast, with paid ads. A bespoke and tailored PPC campaign can solve your Pay-Per-Click advertising challenges and drive new business leads via advertising online. I can implement a digital transformation, amplify your business and deliver digital success, with a personal touch and online advertising ROI focus. Providing expert advice, guidance, insight and solutions to empower people and businesses to realise their potential online.

PPC means 'Pay-Per-Click', a model of internet marketing where advertisers pay only when one of their ads is clicked. This is about connecting people. Connecting people to your business online.

Give your business the exposure it deserves, and a ROAS (Return On Ad Spend) you can measure.

I'll help you understand, grow and optimise your business online. When you understand how your customers are behaving online, and what they’re searching for, you gain a greater understanding of what matters to them. Google Ads helps businesses reach potential customers at the moment they are searching for your product or service.

Use the Paid marketing channel to increase leads, grow sales, streamline costs and strengthen your brand awareness.


How do you advertise with PPC?


Looking for a PPC agency, PPC marketing consultant or local paid search specialist? I am a freelance PPC manager based in Warwickshire, a midlands-based digital marketing expert. I can help you be visible across the Internet - advertise your business locally, nationwide or globally with a Google Ads account. Stay within budget, only pay when someone clicks on your ad. Take the first steps to uncover your brands potential online.

Improve your Google Advertising, or start your Google Ads journey today.

Why work with Ada Digital Marketing?

I offer customised PPC and Search Engine Marketing (SEM) solutions to help raise your business profile, strengthen your brand, increase traffic, and turn leads in to customers. A tailored digital marketing package. Personally delivered by me, Tom Murrell.



From Google shopping campaigns and programmatic display to dynamic remarketing and audience targeting, covering all areas of paid search - account build to ad creation, and ongoing PPC management. I'll help you discover and target new audiences; lower CPCs (Cost-Per-Click), improve ROI (Return On Investment) and decrease CPA (Cost Per Acquisition).


Be there when people are searching for your business, services and/or products - the right place, at right time, with the right message. Promote your message to thousands of potentially untapped customers. I'll work through a framework to produce a PPC audit with my recommendations and proposals for you to takeaway.


I also offer Microsoft Bing Ads, YouTube Ads, Amazon & eBay Marketplace Ads and Social Media 

Advertising (Facebook & Instagram Ads, Twitter, Pinterest, LinkedIn Ads) Pay-Per-Click solutions.


This all starts with an initial audit to ensure conversions can be tracked and code is implemented correctly. This is fundamental in understanding performance and driving future campaign optimisation.


We then move on to keyword research and keyword analysis. These are the words or phrases that people type into a Google Search, which trigger ads to appear on Search Engine Result Pages (SERPs). When setting up an ad campaign and implementing a keyword strategy, we will utilise a list of keywords that we know people are searching for when they are looking for your services and products - together we'll understand the demand and trends to utilise ad spend efficiently with ROAS and profitability at the heart.



Contact me to set up a convenient date, time and place.

We typically have new accounts setup and running within 1-2 weeks.



Ideally the clients (your) business, but initially it could be a local coffee shop or via email, phone, Zoom, Teams, Google Meet - your choice!



Unleash your businesses potential online, create a bespoke paid media strategy with an experienced PPC specialist to drive traffic, gain leads, increase calls, boost sales and achieve profitable sales with a proven data-driven return on investment - Carpe Diem!



My mission statement

"Empowering people to build their business online. Inspiring people to achieve business growth."



What is the difference between a PPC agency and a freelance PPC specialist?

We're different from your usual PPC agency, I can offer a customised, dedicated, personal and tailored freelance PPC management, as a one-to-one paid advertising specialist and your digital partner, based in the UK. We go above and beyond to understand your business needs, not just short-term, but also for future growth. We know good ad campaign management, and you'll have my undivided attention and expertise around the clock.


When you pick up the phone or write an email, you are talking directly to me - I personally monitor your account, your keywords, implement optimisation strategies and deliver your monthly reports. There is no constant change of account managers, no delays and no outsourcing of work. I have over 15 years industry experience, and I take the time to understand your business, your market, be agile, be responsive and deliver data-influenced results.


I offer complete custom PPC Ads build, optimisation and ongoing management services, along with tailored digital marketing solutions delivering innovation and strategy that will make a difference to your business. 



How much does it cost to do Google Ads (AdWords)?


Pay-Per-Click (PPC) Cost Per Click (CPC) costs can differ from industry to industry, depending on factors such as location, time, day, landing page quality and the competition. Learn more about Google Ads and only paying for results like clicks, calls and leads. A plan for every budget. PPC (Pay-Per-Click) Packages: 


Start Up - Audit From £495

Bespoke PPC Audit, Website Audit, Competitor Analysis, Keyword Research, Account/Campaign/Ad Group/Ad Structure & Settings strategy and recommendations.



Business - Audit & Setup From £995

All of the above + 

Google Ads build for Search; Account/Campaigns/Ad Groups/Ads & Ad Extensions Setup, Google Analytics & Conversion Tracking, Audience Targeting, Ad Copy and creative creation, Ad A/B Testing, Keyword Match Types, Negatives Keyword Lists, Performance Planner and Dashboard report implementation.



Enterprise - Audit, Setup & Ads Management From £995 + £295 /month

All of the above +

Month 1 Ads Management +

Ongoing Monthly Ads Management, Optimisation & Reporting.



I offer digital marketing, PPC advertising and Google Ads management services as a freelance PPC consultant nationwide, specialising locally in Kenilworth, Leamington Spa, Warwick, Stratford-upon-Avon, Coventry, Warwickshire, Birmingham and Midlands areas. Interested? Read more about my story, see what our clients say and view recent projects.

What clients say...


Since using Tom we have seen a huge growth in leads

"We couldn't recommend Tom and Ada Digital marketing enough. Since using Tom we have seen a huge growth in our leads and consultations. Tom is always on hand and is very reactive. Ideal for a growing business."

Highly recommend Ada Digital to any rapidly growing business

"I hired Tom to manage my Google Ads after it became too much work for me. After the in depth audit I knew exactly what I had to work on. With him I managed to scale my business to 6-figures per month and increased my Google Ads ROAS from 300% to +700%. Tom is extremely easy to work with and is prompt to reply to emails. Would highly recommend Ada Digital to any rapidly growing or established businesses."

Tom has offered us fantastic insight

"Tom has offered some brilliant insight and helped us build a digital platform tailored for growth. Always available and happy to discuss everything to the finest detail."

Ada Digital Google Reviews
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