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hi, i'm Tom

digital marketing consultant

Man on sofa in office environment
  • Job role: Digital Director, Ada Digital

  • Specialist areas: Paid advertising, analytics & CRO

  • Digital experience: Eighteen years


I'm a results-driven and passionate digital & ecommerce expert with extensive knowledge of online media, combined with strong marketing skills and analytical abilities, based in Warwickshire.

Let's unlock your businesses true potential.

I work closely with emerging brands and established companies, helping marketing teams create new branding campaigns or take the next step in web design. I provide marketing solutions for different types of digital engagement goals. With an experience of over 18 years, I have helped multiple businesses transform their market presence, helping them reposition their product and services.

Specialising in marketing analysis and retail research, I pioneered the digital transformation of Walls &, becoming one of the leading tile specialists online, and the largest independent tile retailer in the UK. I now run my own digital marketing consultancy, Ada Digital Marketing.

I drove the digital proposition at Walls & Floors for over 10 years, joining as a Computer Science university graduate in 2009, I proceeded to lead the business through an online transformation taking revenue to exceeding targets of £32m in 2019.

Responsible for all digital channels, strategic implementation of digital marketing campaigns and web development across all online platforms and websites; including retail B2C, B2B and marketplaces, as Ecommerce Director.

I have been a Google Certified Partner for over 5 years, specialising in PPC Ads (paid media) and presented on stage at various Google Events regarding business growth and digital transformations. I claimed The Tile Association (TTA) Best Ecommerce website Award, and featured as one of the Internet Retailing (IRUK) Top500 leading UK Ecommerce and multichannel retailers.

Working closely with board directors, senior internal stakeholders and external agencies, I worked to define and deliver the overarching digital strategy; from business-wide campaigns, product launches, online merchandising and data-driven promotional activity, to continuous on-site optimisation and business growth development, with profitable sales and brand awareness at the heart.

With in-depth knowledge of retail client-side ways of working, I have expertise in leading teams, analysing consumer behaviour, identifying rising trends, conversion rate optimisation, web development, deploying digital marketing campaigns and innovative creative strategies to produce industry leading websites. View my CV/Resume and LinkedIn profile.

How it all started

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Where I am today

After 10 years at Walls & Floors and over 15 years of online marketing experience gained, I felt it was time for a new challenge, and a fresh new venture... Ada Digital was created.

I offer expert digital consultancy, professional website design, web development and ecommerce services, along with online marketing solutions delivering innovation and strategy that makes a real difference. I personally provide expert advice, analysis, guidance and insight to empower people and businesses to realise their potential online.

Looking for an Internet Marketing Consultant or Online Marketing Consultancy? Looking for a Web Designer to create a new website? I am a freelance Digital Marketing specialist and Conversion Rate Optimisation expert based in Kenilworth, Warwickshire, in the Midlands.

I offer online marketing services and web design nationwide, and specialise locally in Kenilworth, Leamington Spa, Warwick, Stratford-upon-Avon, Coventry, Warwickshire and Birmingham areas.


Predominantly, working as a digital marketing expert and brand transformation consultant, I offer web design, SEO, PPC ad management services. As a passionate and experienced e-commerce expert, I take the time to understand what a brand wants to communicate or what sets it apart from its competitors. This type of consistency and personalised attention is often missing from many digital marketing agencies out there. 


If you need an online specialist who can create a growth strategy by using creativity and innovation, please get in touch to set-up a one-on-one free digital consultation, as your digital partner.

As a holistic digital marketer, I excel in custom web designing and business development services. Combined with result-driven marketing strategies, my aim is to work within your marketing budget and help your brand create the impact you desire. With Google certifications and the experience of working in different types of industries, retail sectors and verticals, I can help your brand take the leap to inspire more leads and sales. So, if you feel the need to talk, just drop me your details and I will call you back.

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Who we are

The story

Ada Digital was founded by Tom Murrell, a digital expert with a passion to help businesses unlock their true potential online. Why Ada? Ada Lovelace was an English mathematician and the analytical brains behind the first ever computer

The quality

With over 25 years combined digital experience, the Ada Digital team are experts in all things digital, truly passionate about each step of the process - research, build, launch and optimise.

Vision statement

To provide expert digital advice, guidance, insight and solutions to empower businesses to realise their potential online and transform our clients business with the power of digital marketing.

Honesty & integrity

​We're results-driven (and there's no hiding from numbers). Our clients are at the heart of everything we do. We think about our clients, their business and their customers, as a digital partner every step of the way.

Mission statement

Empowering people to build their business online. Inspiring people to achieve business growth.

Think. Create. Do.

Passion & learning

We love the opportunity of working with new or existing businesses; digital marketing and enabling business growth is our passion.

Our clients

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What our clients say
Fancy a chat? Free consultation

Tell us about your project. Start your digital transformation today!

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