hi, i'm Dani

Leaving Reading University as an English Language graduate, I knew the place to be was digital - new, exciting and growing. My journey started as an Intern at a Digital Marketing Agency, conducting keyword research and creating optimised website content for established B2C and B2B brands, such as Silentnight and TNT Direct.

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After a few months, I became a permanent member of the team as a Digital Marketing Executive. Developing and implementing marketing strategies for a broad variety of clients, writing a wealth of optimised advice and lifestyle articles, link building to increase ranking positions in SERPs and managing email marketing strategies from start to finish; briefing, creating and reporting.

 

After four years of working agency-side, I wanted to see what life was like as a client - in house. 

 

I moved to LloydsPharmacy as Digital Marketing Executive. Awarded “Marketer of the Year” voted for by the Digital and Marketing function, I managed the LloydsPharmacy email marketing channel, affiliate marketing channel and supported the content team by creating optimised content aligned to SEO best practices.

 

During my time at LloydsPharmacy, I worked my way up from Executive to Manager and Senior Manager to Head Of Digital. I worked closely with the board, senior internal stakeholders and external agencies on a daily basis to define and implement the overarching digital strategy - from annual targets & KPI to A&P spend and budget management. I focused on leading a team of Digital Designers, Copywriters, Marketing Executives and eCRM experts to develop, launch and optimise digital content across all channels and deliver a seamless digital customer experience.