Drive Digital Success - using data to make a difference

Google brought together their retail analysts alongside myself, to talk about industry trends and to share perspectives on the biggest opportunities for businesses.


I was invited as a guest speaker at Google to share how I have driven digital and tips for success online. The David Bowie inspired room, at Google's King's Cross Headquarters in London, was aptly named 'Major Tom'.

Google Event - Major Tom

The agenda for the day covered:


Seasonal consumer behaviour trends and Identifying the moments that matter

I can show you how to stand out in a crowded market.


Mapping out your marketing goals

I'll run through an exercise to help map out your goals against the different stages of the marketing funnel.


Paid Search for beginners

I can provide an education if you are new to Ads (formerly Google AdWords).


Using the Google Display Network & YouTube Ads to increase brand awareness, influence consideration and drive purchases or phone calls

I can present an overview of how Display and YouTube Video ads can help drive success.


Using Google Shopping to drive more online sales

I can implement solutions for Shopping and tips for success.


Setting up an Ads Account and Measurement

Learn how to set up an account, create a campaign and track campaign performance, or sit back and let me take care of it.