Case study
Swallows Nest Barn
About Swallows
Nest Barn
Set nestled within beautiful countryside you’ll find Swallows Nest Barn, a rustic wedding and events venue right on the edge of the Cotswolds.
The restored 19th Century barn is warm and full of character, set in beautiful private fields. The venue boasts contemporary architecture mixed with traditional brickwork of the main barn and a private walled courtyard with stunning outside space for celebrating.
Our strategy
The challenge
Swallows Nest Barn gave us the challenge of optimising their Organic channel. The main objectives focused on improving local organic visibility by improving keyword rankings for key search terms and phrases. As a result we aimed to increase visitor traffic, leading to a higher rate of venue viewings.
The solution
We ran an in-depth technical and on-page SEO review of the Swallows Nest Barn website and organic performance. Pulling our findings together, we then shared a detailed SEO report flagging crawl errors, highlighting areas for on-page optimisation and producing a keyword strategy plan based on opportunities for growth.
The results
The results are in, and Swallows Nest Barn has seen great improvements in performance over the last year. Organic Traffic has jumped by +16% compared to the previous year and Conversion rate by +15%. As a result, Swallows Nest Barn has seen +38% increase in bookings online to view their venue in the previous 12 months.
The real headlines
+39% traffic increase
Following Swallows Nest Barn's search engine optimisation, the website has seen an +39% increase in overall traffic compared to the previous 12 months
+16% Organic traffic increase
Visitors were 16% more likely to land on the Swallows Nest Barn website from search engines, like Google, compared to the previous year.
+15% conversion rate increase
The improved usability of the website meant that the conversion rate increased by 15% year-on-year.
+38% conversion improvement
Users were 38% more likely to convert when landing on the Swallows Nest Barn website following on-page and UX optimisation compared to the previous year.
Swallows Nest Barn testimonial
We've noticed a great difference in the effectiveness of our SEO
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"Tom is an SEO wizard. We've only been working with him a couple of months but have already noticed a great difference in the effectiveness of our SEO. He's helpful, straightforward (v refreshing with tech-folk!) - really great to work with. Would highly recommend."
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Lex Lea, Owner Swallows Nest Barn
