Case study
Online Business School
About
Online Business School
Online Business School provide affordable and flexible online study programmes, from GCSEs and Diplomas to Degrees and MBAs.
Offering exclusive online modules, 1-2-1 tutor support and a free laptop to support studying, Online Business School fast track learners to a university level qualification.
Study anywhere, any time, any place.
Our strategy
The challenge
Online Business School reached out to us with the challenge to optimise their PPC Ads (Pay-Per-Click) channel. The objective focused on driving visibility, increasing relevant leads, improving conversion rate, and decreasing cost-per-acquisition (CPA).
Online Business School wanted to dominate nationally across Paid Advertising beating big competitors, like Open University, to the first click.
The solution
Ada Digital ran an in-depth analysis of the current Online Business School Google Ads account and produced a detailed audit, focusing on priority areas for improvement and opportunities for growth.
From refining the keyword strategy, improving Ad Quality Score to creating new campaigns based on opportunity analysis.
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The results
Since optimising the Online Business School PPC account we’ve seen a huge improvement in performance.
Paid advertising impressions improved by +49% MoM, traffic increased by +20% MoM, Conversions improved by +39% MoM and Cost-Per-Acquisition reduced by -15% compared to the previous month.
So, that's more relevant leads at a lower cost - great!
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The real headlines
+20% paid traffic increase
Our optimised PPC Ads resulted in users clicking on Online Business School Paid Ads 20% more times than the previous month.
+39% conversion increase
Users were 39% more likely to convert when landing on the Online Business School website from a Google Ad compared to the previous month.
+49% impression increase
The improved Online Business School Paid Ads meant that +49% more people saw their brand Ads and courses compared to the previous month.
-15% reduced cost
By implementing the best technical paid advertising practices Online Business School saw a -15% drop in
cost-per-lead, with more relevant leads coming in.
Online Business School testimonial
I can't speak highly enough of Ada Digital
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""I can't speak highly enough of Ada Digital agency's exceptional services. From start to finish, their dedication to achieving outstanding results and their meticulous attention to detail truly set them apart.""
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Yusuf Sagheer,
Business Development Manager
